Marketing Analyst
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Marketing Analyst
Ref No.: 18-18079
Location: San Antonio, Texas
Position Type:Full Time/Contract
Start Date: 03/19/2018
Relevant Experience
(in Yrs)
5-8 years
Technical/Functional Skills Digital Analytics – Google Analytics, Adobe Analytics (formely SiteCatalyst), SAS, Hadoop, Tableau, Marketing Domain understanding/experience is a must.
Experience Required 5-8 years
Roles & Responsibilities § Will be responsible for management and governance of Google Analytics Implementation for Marketing Campaigns
§ Will be responsible for creating digital dashboards and performance summary reports for various business units and management
§ Will be required to provide ad hoc reports and analysis to quantify the impact of Digital marketing campaigns, content, tools, and other key initiatives
§ Will be responsible for providing insights and recommendations for enhancing Google analytics/ Adobe Analytics tool capabilities in tracking campaign performance
§ Perform data analysis using Hadoop/SAS, extracting data and developing metrics and insights
§ Will be working with business partners/ product managers to capture their campaign tracking requirements across lines of business
§ Will be acting as a liaison between business and IT to ensure optimization recommendations are implemented
§ Will be collaborating with external data partners, agencies, and vendors to assist with data collection, reporting, and tagging implementations
§ Will be responsible for facilitating training programs for tool adoption among business users and promote self-servicing through automated reports from Google Analytics
Generic Managerial Skills § Should have extensive experience on leading Digital Analytics tool implementation like Google Analytics, Adobe Analytics(Formely SiteCatalyst)
§ Should have exposure in working with Marketing Agencies and IT teams for coordinating marketing tag implementation
§ Should have Marketing domain experience
§ Strong project management skills and the ability to own complex analysis projects are required
§ Should possess excellent communication skills and have experience in customer facing roles
§ Hadoop Knowledge would be a plus