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Adobe web Analytics
Ref No.: 18-17777
Location: Boston/North Quincy, Massachusetts
Position Type:Contract
Start Date: 03/16/2018

·         Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
·         Full responsibility for analytics needs across customer analytics platforms
·         Ensure data integrity & documentation of tracking standards
·         Troubleshoot and debug analytics implementation
·         Work across both marketing and development to support both teams with analytics tracking
·         Engage with projects to ensure the analytics solutions meets business requirements
·         Deliver clear and actionable recommendations to improve and optimize the customer experience
·         Generate reports and providing insights and recommendations based on data
·         Provide guidance to develop tagging framework and provide QA support
·         Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
·         Manage the implementation and tracking of digital marketing initiatives both current and future.
·         Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
·         Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
·         Experience on technical architecture/framework of analytical eco-system(s)
·         Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
·         Experience in interfacing between business and implementation units
·         Stakeholder management skills, including strong communication and presentation experience
Quick learner who can solve problems and is self-motivated