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Marketing Manager IV
Ref No.: 19-06412
Location: San Francisco, California
_Tailored Management is seeking a Marketing Manager IV to work onsite at our client's Menlo Park, CA campus on a contract basis. This is an excellent opportunity to join the world's largest social media network who enables over a billion users to openly connect with friends and family, share content, and explore the world._

Title: Marketing Manager IV
Location: San Francisco, CA
Duration: project through 12/2019, with the opportunity of extension!

Team Description:
As a member of the Instagram business marketing team, you’ll be a part of leading world class marketing for the Instagram Business brand in the rapidly changing advertising and media industry. We are looking for someone who is obsessed with new insights, great strategy and bold ideas. Someone who can skillfully craft narratives that are going to inspire and influence our global client and agency partners to see Instagram as an innovative and indispensable platform for unlocking business opportunities. The successful candidate is an analytical problem solver with the ability to synthesize complex product features and client needs into simple, powerful stories while strengthening the Instagram business brand. Creative thinking, as well as strong writing, communication, and presentation skills are crucial for this role.

Job Description:
We are looking for an experienced individual to help manage the global business marketing of Instagram as a business platform. Your leadership will massively influence Instagram’s POV on the future of small business. A successful candidate will have deep knowledge of the SMB audience, as well as a track record of producing best-in-class creative campaigns including digital, marketing collateral experiential and video content. This person is someone who is highly collaborative, as s/he will be working closely with Instagram product marketing, Instagram PR/Communications and Facebook small business group teams. This person is passionate about helping SMB by both educating and inspiring how Instagram can effectively grow their business in today’s world. You’re a builder, do’er, and live to create ideas and transform them into actual programs, packages and ideas that will impact millions of small businesses.

  • Create a strategic messaging framework of how Instagram is transforming how small businesses can build and grow in today’s world
  • In close collaboration with the business product marketing team, develop integrated end to end business marketing programs to drive awareness, thought leadership and adoption of Instagram as a smart business tool for SMB. This would include co-creating briefs, business positioning and messaging, sales collateral and narratives
  • Craft thought leadership content from white papers to blogs to keynotes to events
  • Work closely with global cross-functional teams to activate proactive and reactive messaging across paid, earned and owned channels
  • Drive alignment with Instagram PR, consumer and partner marketing teams, as well as Facebook marketing program teams and key senior stakeholder management
  • Constant curiosity of top market and audience trends that will inform and inspire marketing ideas and teams, ensuring Instagram is leading the industry not following
  • 10+ years of experience in marketing. Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations.
  • Experience in SMB audience
  • Experience in data-driven marketing strategies
  • Communicating, influencing and collaborating across multiple teams to drive alignment
  • Analytical and problem-solving expertise
  • Strong writing, communication and presentation skills
  • Highly organized and able to balance multiple projects at the same time
  • Self-driven and motivated to work in a fast-paced, dynamic environment
  • A passion for Instagram
  • Bachelor's