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Specialized Business Consultant-SR
Ref No.: 18-03382
Location: New York, New York
Title: EDM Analytics Specialist - Marketing
Hours: Monday-Friday, 8-5pm (flexible), 40 hours/week
Timeline: ASAP - 4 month contract with potential for extension/conversion based on performance
Location: New York, NY 10038

This Consultant will perform complex, conceptual website analyses and provide recommendations and plans for digital analytics improvement. They will execute, maintain, and review digital tagging implementations against industry best practices. 

Necessary Capabilities: 
  • Possess a balance of data and strategic thinking skills, while being focused on producing and executing high quality digital data implementations and regular quality reviews
  • Ability to work within cross - functional teams, using data and analytics and technologies to drive decisions
  • Proficient in communicating with Digital, Web Development, Marketing, Operations and Business leaders
Responsibilities Include:
  • Support digital data architecture and strategy and tagging implementation across multiple websites with Adobe analytics
  • Strategically plan and execute digital data collection to produce digital performance analysis
  • Ability to interpret business requirements and translate to KPI / metrics and into a solution design
  • Demonstrated proficiency with Adobe Tag Manager (or similar tag management platforms) and Adobe Analytics
  • Prior experience implementing digital analytics and digital marketing tags on websites
  • Experience in marketing operations or marketing data and analytics