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Brand Marketing Manager V
Ref No.: 21-08619
Location: New York, New York
Title: Brand Marketing Manager
Job Type: 6 Month Contract
Location: New York, NY
* Access to Health Benefits + PTO
This position requires authorization to work in the U.S. without sponsorship, now and in the future


Founded in 2004, Our client's mission is to give people the power to build community and bring the world closer together. People use their platform to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them. 

The main function of this marketing manager is to assist the brand marketing team in developing, producing and executing integrated brand marketing programs.

Responsibilities
  • Lead culturally relevant creative marketing strategies, executions, and campaign development through a strategic lens on the consumer that meets both short and long term brand and business goals.
  • Distill and craft inspiring creative briefs from consumer and cultural insights.
  • Collaborate closely with partners throughout Facebook Financial including Marketing Insights, Analytics, Product Marketing, Creative, Media, and Social to deliver campaign strategy and execution of global integrated marketing initiatives.
  • Champion and steward integrated marketing processes with the team and cross-functional partners: from concept, launch, iteration and optimization.
  • Manage and track campaign budgets across external agencies and internal cross functional teams.
  • Lead strong relationships with external agencies, using communication plans, briefs, message strategy, and frameworks to guide differentiated storytelling and execution.
  • Confidently present to marketing leadership, cross functional leadership, and Product leadership team (if/when needed).
  • Provides recommendations and leads escalation of particularly risky, complex, innovative, or significant marketing program concerns or blockers with leadership.
  • Manages a high-performing team, models inclusive behaviors, and holds others accountable for ensuring the same.
  • Identify key success metrics, measure and report on the performance of brand marketing activity, along with recommendations for improvement and optimization


Minimum Qualifications
  • 8+ years of experience in managing and executing large scale consumer campaigns that drive short- and long-term results through a diverse mix of channels and touch points (paid, earned, owned, broadcast & digital).
  • 4+ years experience developing and driving insight-fueled marketing communications strategy and plans at an agency or consumer brand.
  • Experience composing inspiring and innovative creative briefs
  • Experience working in highly-cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
  • Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights that best unlock creative marketing platforms and programs.
  • Highly organized thinker with experience accurately prioritizing and ensuring key initiatives move forward, managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
  • Proven experience partnering with external companies and engaging with senior marketing management/leadership
  • Experience building and leading team environments, across varied stakeholder teams

Preferred Qualifications:
  • Bachelor’s degree or equivalent marketing experience.
  • Experience in highly innovative consumer product categories and brands such as consumer tech, fashion, entertainment or culture brands.
  • Experience working on consumer apps
  • Experience on a global brand
  • Ability to work and thrive in a self-starter, fast-paced and changing environment
  • An outstanding creative sense, and excellent communication skills