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Communications Editor
Ref No.: 17-05253
Location: Bethesda, Maryland
Segment:Commercial
JPAS:NO

TASKS/SERVICES. The contractor shall:
  • Utilize knowledge of current Internet technology and applications for web based operations, including knowledge of web technologies, services and software.
  • Utilize Microsoft SharePoint Content Management System and WordPress for ORS Internet and Intranet websites and electronic newsletters including web content posting, layout, design and development, content management, and interpreting web analytics.
  • Utilize website authoring and development skills such as Adobe Photoshop, Adobe Acrobat, Dreamweaver, HTML, etc.
  • Write and edit clearly, concisely, and effectively in different styles dictated by various media and audiences, including technical and scientific journalism, and communications for the public.
  • Produce quality written, spoken and electronic (including audio and video) communication to include any of the following: periodic publications such as a quarterly e-newsletter; online communications; social media tools; meeting and conference materials; media relations and public relations materials; marketing, outreach and educational tools; committee and board communiqués; corporate identity materials, including letterhead, logo and envelopes, surveys, certificates and awards, annual reports, signage and speeches.
  • Act as moderator on message boards, blogs, forums, chat sessions and other social media, determining what is appropriate material representing the Office of Research Services, the National Institutes of Health, and the Federal government.
  • Communicate with and to ORS stakeholders, customers and senior managers regarding proper use of electronic media for the purpose of customer outreach, marketing and education; respond to user inquiries, comments, and suggestions.
  • Utilize marketing, promotional and consumer education techniques, market analysis, media development, and dissemination strategies.
  • Use knowledge and skills for Section 508 accessibility compliance and other standards of government and agency website development; advise others on techniques to adhere to this regulation.
  • Familiarize oneself with Federal government, HHS, NIH and ORS standards for web design and social media use including working knowledge of regulations and policies affecting government and non-governmental web publishing, concepts, practices and standards.
  • Meet with ORS leadership to discuss current and desired communication processes and objectives; coordinate and negotiate with staff to gain cooperation, partnership, participation, and acceptance of new directions to achieve success in designing and maintaining the web sites and other electronic media as information tools.
  • Plan and facilitate discussions and conduct individual interviews within and outside ORS, including external stakeholders.
  • Conduct research to gather information from internal and external stakeholders, including but not limited to, focus groups, surveys and interviews.
  • Utilize knowledge of analytical procedures and techniques, including web analytics, in order to analyze data, develop various types of reports, and recommend alternative courses of action that affect program effectiveness; write and present a report on research results to ORS leadership.
  • Use metadata and other methods to optimize search engine positions, ensure that site(s) are listed in relevant indexes and directories.
  • Gain knowledge of both the ORS and NIH organizations including their mission, structure, programs and relationships among ORS programs and NIH.
  • Monitor and respond on site to ORS Information Line inquiries and comments via e-mail and phone, including checking and responding to voicemail messages.
  • Serve as the primary customer service vehicle for ORS; gain clear understanding of ORS services in order to provide professional and superior assistance to employees and the general public utilizing this service.
  • Attend meetings, working groups, workshops and other forums, actively participating when appropriate; apprise Communication Director of pertinent developments in his/her absence.
  • Act as the primary point of contact for ORS Image bank requests; respond to requests in a timely manner and exhibit a willingness to meet with employees if individualized assistance or consultation is necessary or requested.
  • Monitor and provide quality control of non-technical aspects (i.e., content, design, customer experience) of the Website.
  • Anticipate future requirements and capabilities for the Website; work with responsible ORS IT staff to ensure that appropriate technology, design and up-to-date content are in place when needed.
  • Work with responsible ORS IT staff and with designers and contractors to keep the site fresh and improve its usability.

CERTIFICATIONS, LICENSE, PHYSICAL REQUIREMENTS OR OTHER EXPERTISE REQUIRED. The contractor must have:
  • Master's degree in a related discipline; two (2) years of specialized experience plus a Bachelor's degree is equivalent to a Master's degree.
  • Minimum of three (3) years of related experience.
  • Specific working knowledge of Microsoft SharePoint Content Management System and WordPress, including skills for ORS Internet and Intranet websites, electronic newsletters, web content posting, layout, design, development, content management, interpreting web analytics.
  • Website authoring and development skills such as Adobe Photoshop, Adobe Acrobat, Dreamweaver, HTML, etc.
  • Knowledge of analytical procedures and techniques, including web analytics, in order to analyze data, develop various types of reports, and recommend alternative courses of action that affect program effectiveness
  • Strong communications skills, both oral and written.
  • Excellent analytical, organizational and time management skills.