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Marketing Coordinator
Ref No.: 18-05805
Location: Chicago, Illinois
Position Type:Direct Placement
Pay Rate : $ 50,000.00 - 55,000.00 /Year
Marketing Coordinator
ICS has a great opportunity with our client in the Chicago Loop, with a law firm seeking a Marketing Technology Coordinator. This individual will support the Marketing Department and will report to the Marketing and Business Development Director. This individual will also be responsible for coordinating all marketing-related technology platforms and analytics, including: the firm's Client Relationship Management (CRM) database; email marketing software; website, website analytics and search engine optimization (SEO); practice group blogs and content aggregators. This individual will serve as the primary liaison between the Client Services and Marketing Department and the IT Department.

Specific Duties:
• Serve as the primary CRM administrator and data steward including oversight of updates and enhancements of the CRM platform and contact data integrity and accuracy
• Oversees creation and maintenance of marketing lists and custom invitation lists
• Track and identify marketing related analytics to assist with the evaluation and ROI of marketing mailings, events and other business development activities
• Coordination and creation of policies, protocol and training that govern proper data entry and management for the CRM database
• Oversees the firm's email marketing software and ensures proper coordination with the firm's CRM database
• Collaborate with Marketing and Business Development Director and Graphic Designer to design and implement technology solutions for marketing campaigns, including strategies for measurement and reporting
• Coordinates the firm's website management, including quality assurance issues, web analytics and SEO
• Leading tracking and implementation of best practices for social media engagement (LinkedIn and Twitter) as it supports the firm's and individual attorney's business development efforts
• Oversees practice group blogs, including updates, analytics and day-to-day support with our blog provider
• Perform other duties as requested by the Marketing and Business Development Director; including but not limited to support Firm photography and multimedia efforts and staffing of Firm events


Qualifications:
• Bachelor's degree required
• 2+ years of experience in professional services required; law firm experience strongly preferred
• CRM database management experience required
• HTML/CSS experience a plus
• Highly organized and detail-oriented with an ability to work with all levels of personnel and diplomatically interact with a range of personalities
• Engaged problem solver with proven ability to work effectively in a team environment and handle dynamic projects and priorities
• Familiarity with the services and business model of a multi-practice law firm
• Strong computer proficiency is preferred, with particular knowledge of Microsoft Excel, PowerPoint and Word
• Experience using Google Analytics or other analytics software is desired
• Excellent oral and written communication skills (e.g. grammar, spelling, proofreading)