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Product Marketing Manager
Ref No.: 19-00106
Location: Rockville, Maryland
Position Overview
We are looking for a Product Marketing Manager who supports the VP, Premium Services, to develop and operationalize the premium product strategy in order to meet corporate goals for revenue growth and innovation. We are looking for a self—motivated individual with a track record of proven results developing a client market and building relationships.
  • Works directly with customers to understand challenges and market opportunities.
  • Gathers and prioritizes product and market requirements for current and future products by conducting market research (supported by on-going visits to customers), conducting focus groups, processing and managing customer feedback and suggestions, and gathering industry expert opinions and assessments.
  • Evaluates build/buy/partner options to bring solutions to market.
  • Develops business relationships with partners
  • Begins discussions on partnership terms for the VP, Premium Services.
  • Presents business cases for new business opportunities, communicating value proposition, to our organization, including senior management.
  • Develops a business growth strategy for strategic clients.
  • Helps assist with short and long-term forecasting for Premium Products.
  • Identifies and evaluates competitive offerings to ensure that the products remain competitive in the marketplace.
  • Jointly develops cross channel events and marketing plans to drive sales with our Marketing department. 
  • Collaborates closely with Marketing to define enhancements to Bright's marketing and e-commerce platforms to better drive awareness and sales for premium products.
  • Works with Marketing Department to identify and develop product positioning and go-to-market strategies. Assists in the creation of appropriate collateral materials in support of product initiatives.
  • Identifies key product implementation risks and works to mitigate them.
  • Tracks all product defects and drives them to resolution.
  • Performs other duties and assignments associated with the position that are reasonably assigned to support the overall needs of the business.
The successful candidate will have a Bachelor's Degree in business or marketing with 6+ years of related experience which includes, but is not limited to, a thorough knowledge of product development and growth strategies, marketing principles and product management in a computer/Internet production or marketing-related field. Internet, technical, or marketing experience required. Pragmatic Marketing or similar training preferred.  Strong knowledge of software product management, CRM tools such as Salesforce and Agile development process is required. Knowledge of software development tools is a plus but not required. 
Incumbent must be able to work in a fast-paced environment.  Ability to handle multiple projects and tasks simultaneously is required.  Excellent verbal and written communication skills and the ability to interact professionally with a diverse customer group including executives, managers and subject matter experts is essential.  Must be able to develop, refine and apply a variety of analytical methods.  Must be creative and possess excellent business judgment.  Proficiency in Microsoft Office products (Word, Excel and PowerPoint) and productivity applications such as Project or Basecamp is required. Must be comfortable using collaboration tools such as Slack and CRM tools such as Salesforce.  Superior communication skills identifying needs and translating customer problems into specific product and/or service requirements is required.  Independent judgment to complete tasks that occasionally require non-standard solutions are necessary. Attention to detail and eye for quality are critical, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems are all essential.