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IT Marketing Consultant
Ref No.: 18-00049
Location: Minneapolis, Minnesota
Position Type:Contract
Element Consulting Group has an immediate need for an IT Marketing Consultant to join our client's team in Minneapolis, MN.

**Looking for someone with 2-3 years of Marketing experience.

Our Client's Information Technology (IT) department is seeking a consultant to support the development and execution of an internal IT marketing strategy. The ideal candidate will partner with both IT and business stakeholders to execute marketing strategies and approaches for a broad range of IT projects and initiatives. They will be responsible for finding and/or developing technology stories and metrics that publicize employees, innovation, and relevant programs and play a key role in helping to shape the IT department’s culture and vision for the future of technology.

Scope of services/description of work to be performed: 
  • Work with senior IT leaders to develop and execute an internal IT marketing plan, including specific goals, audience analysis, tactics and measurements for success.  The plan will need to address specific marketing needs of the IT Department ranging from product promotion to policy formation to national recognition.  Examples include:
  • Draft messages or scripts for senior IT leaders for presentation in written or spoken form
  • Submissions for county award programs (for example, National Association of Counties (NACo) and Digital County surveys) which nationally recognize innovative technology solutions in local government
  • Planning for major IT events such as a Technology Fair, all staff meetings, technology conferences, etc.
  • Mentor junior staff member
Project deliverables: 
  • ­An executable marketing strategy for 2018 and 2019
  • Templates that will be used to support the execution of the marketing strategy. 
  • Bachelor’s Degree in marketing or other equivalent related area of study, and
  • 2 – 3 years marketing experience
  • IT experience strongly preferred
  • Bachelor’s Degree in a technology field, and
  • 2 – 3 years of experience in marketing and communications
  • Government experience preferred
Candidates invited to interviews will be asked to
  • Provide examples of IT marketing strategies and supporting templates that they have developed and successfully executed
  • Demonstrate measurements and metrics they have used with their marketing strategies to show their effectiveness.
  • Provide a writing sample which demonstrates their ability to translate a complex IT topic into plain language for consumption by a diverse audience, including non-technical staff
Candidates authorized to work in the US are encouraged to apply; Element Consulting Group is not sponsoring or transferring work visas at this time.  
Element Consulting Group offers an attractive benefits package including medical, life, dental & vision insurance, health saving account, 401(k) with match and more!