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Marketing Communications Manager - 18-01016
Ref No.: 18-01016
Location: Parsippany-Troy Hills, New Jersey
Position Type:Contract
Start Date / End Date: 04/23/2018 to 04/29/2019
Marketing Communications Manager
  • Lead the development and implementation of non-digital and digital communications plans and programs for the Franchise and related brands and services to help accomplish business and marketing objectives. 
  • Ensure all tactics align with marketing strategic imperatives and all messaging is appropriate and consistent across mediums and portfolios. 
  • Integrate Franchise sponsorships and industry alliances with communications efforts and brand objectives. 
  • Manage the day-to-day relationship with communications agency and other internal and external partners/suppliers. 
  • Develop appropriate metrics related to marketing communications programs to measure effectiveness. 
  • Manage, forecast and report on assigned advertising and promotion budget and actively optimize resources to help maximize investment. 
  • Manage the vetting/approval process for communications materials and other efforts, from creative briefs and pre-work through to formal/final approvals of items. 
  • Drive public and media relations efforts for CLIENT within the Franchise customer base and for the brands within the franchise. 
  • Establish objectives, strategies and implementation for Franchise events and activities, including trade shows, customer meetings and internal meetings 
  • Lead the creation of weekly internal informational business unit content to the Field Force (e.g.CERU). 
EDUCATION AND EXPERIENCE 
 
Education:
  • BS or BA required (communications or business). MBA or relevant advanced degree preferred. 
Professional: 
  • 3-5+ years of related marketing communications or agency experience required. 
  • Animal health and/or pharmaceutical experience preferred. 
  • Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns. 
  • Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, WebEx (or similar virtual meeting tool). 
TECHNICAL SKILLS REQUIREMENTS 
  • Demonstrates ability to provide strategic, creative, innovative and efficient solutions to meet marketing strategic imperatives/objectives and business strategies. 
  • Ability to develop, present and implement (digital and non-digital) communications plans and programs with strong follow-up, measurement and accountability in achieving results. 
  • Demonstrates ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline and budget. 
  • Strong presenting, writing, editing and verbal communication skills a must. 
  • Able to work in a team environment with many internal and external stakeholders and support groups. 
  • Proven track record successfully leading agency and supplier teams. 
  • Proven budget forecasting and management ability 
  • Proven record of initiative, resourcefulness and willingness to accept challenges and lead change