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Senior Business Analyst - 18-00806
Ref No.: 18-00806
Location: Cupertino, California
Position Type:Contract
Start Date: 04/09/2018
Responsibilities:
  • Manipulate, clean and finalize data structures, and perform analyses on large data sets of marketing and consumer (structured and unstructured) data. Uncover insights to drive optimization decisions, or support planning and strategy.
  • Develop data and analytical skills across data cleansing, techniques for data analysis, predictive modelling, and data visualization.
  • Provide analytical support on all ROI/Impact analyses, web analytics, and business analytics.
  • Design and develop Tableau-based dashboards that encompass a variety of POS, engagement and social platforms, including Point of Sales, Social Listening, Google Analytics, Eloqua, Google AdWords and Paid Social networks (Facebook, Twitter, Instagram, LinkedIn).
  • Identify and communicate data-driven insights and recommendations by uncovering major storylines and themes from analysis results.
  • Collaborate and communicate effectively with internal and client teams while working on innovative, data-driven projects.
  • Collaborate with multi-discipline team to finalize report presentations and dashboards, measure marketing efforts.
Experiences:
  • Master in data visualization (e.g. Tableau, or other data visualization)
  • Strong skills in querying languages (e.g. SQL or similar languages)
  • Strong skills in statistical and programming languages (e.g. Python/R)
  • Familiar with web, Email, social, and marketing campaign analyses
  • Exposed to ETL and data model design
  • Proven mastery of statistics
  • Strong skills in MS Office, especially Excel
Soft Skillsets:
  • Excellent written and verbal communication skills
  • Must be detailed Oriented
  • "Can-do” attitude and approach
  • Entrepreneurial self-starter with superior organizational and prioritization skills
  • Interest in the power of "Big Data”