Previous Job
Campaign Delivery Manager
Ref No.: 18-00953
Location: East Hanover, New Jersey
Start Date: 08/21/2018
The individual will be responsible for end-to-end operations and project management for marketing campaigns set up, initiation, requirements gathering, development, quality assurance and execution to ensure timely, on budget and accurate campaign delivery. The role also includes providing strategic guidance to the team to enable operational excellence. The campaigns could be created using traditional (direct mail, email, tele services, SMS or 3rd party) channels
· Understand business objectives / strategic imperatives to enable PLS to deliver optimal marketing solutions
· Lead Operations team and run operations meetings capturing and tracking progress for action items, issues and risks.(in Client approved templates)
· Provide strategic guidance and best practices to brands for marketing campaign planning and execution
· Oversee campaign initiation through coordination with internal and external stakeholders
· Develop and manage integrated project plan (in MS Project) for all vendors and internal activities.
· Identify dependencies / gaps in the plan and provide guidance to address identified risks
· Identify and document spend across all channels for the campaign / tactics (in Client approved templates)
· Approve metadata requests to ensure accurate and meaningful measurement.
· Coordinate with Epsilon Account Management team to ensure complete alignment across team
· Manage deliverables across vendors and internal cross functional teams to ensure quality, timeliness and accuracy
· Provide oversight on the channel development (e.g. web, Hub, Contact Center etc.) activities
· Ensure quality assurance process and deliverables meet all end-to-end and other functional testing requirements to ensure that the launch matches the customer expectations and is error proof
· Develop and manage Communication Plan with management and key stakeholders.
· Ensure all related documentation and materials are created and accordance with approved Client policies and procedures
· Escalate any potential risks to Multichannel Services team with recommendation on mitigation
· Ensure campaign goals/ KPIs are defined (during requirements gathering phase) tracked (during development phase) and measured.
· Engage with key resources (e.g. Privacy, Compliance, Legal, IT) on an as needed basis
· Work with the Campaign Quality Assurance Manager to proactively monitor the campaign tactics to ensure that they are operating as expected.
· Identify opportunities for process improvement / enhancement and provide suggestions to optimize