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Campaign Strategy Manager
Ref No.: 18-05437
Location: San Francisco, California
Position Type:Right to Hire
Start Date: 06/13/2018
Title: Campaign Strategy Manager
Location: Santa Monica, CA
Duration: Permanent position
Start: ASAP


We are hiring an email strategy campaign manager to work with our Advanced Manufacturing Group to be the biggest supporter of our existing contacts list possible. The days of full blasts and spamming are over. We want you to understand the right nurture tracks to provide incremental value and nudge our leads and prospects towards sale (in the form of attending a live event or interacting with our content) in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Works with the marketing organization to understand business needs and translate those to strategic marketing automation initiatives using Eloqua
  • Functions as an integral part of the division's marketing team(s) while reporting back the demand to a centralized demand generation team
  • Understand industry, industry trends, and the audience members in that industry
  • Works with marketing to build, employ, and maintain personas to drive personalization and optimize campaign performance
  • Works with marketing and business stakeholders to design and manage to strategic and tactical KPIs
  • Translates business goals into marketing automation deliverables (campaign structures, email units, etc.)
  • Works with marketing to use email best practices to better engage and convert leads
  • Develops strategy for engaging and converting leads. Work with a team on campaign scheduling and execution using marketing automation platforms
  • Understands the key concepts and potentials of marketing automation and can articulate them to help drive business (campaigns, target audience engagement, registrations)
  • Provides strategy and recommendations for segmenting lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Measure, and optimize campaign, content, and targeting
  • Optimization of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management

POSITION REQUIREMENTS:

  • BA/BS or equivalent working experience.
  • Past experience with, campaign design, marketing automation, and/or web analytics.
  • 3 years Eloqua experience.
  • Highly strategic and able to uncover and understand business needs.
  • Excellent writer and communicator (in both written and verbal form).
  • Strong interpersonal skills
  • Industry knowledge
  • Working knowledge of content marketing and persona management
If you are interested and qualified in this position pleae email your resume to lana.buchbinder@mondo.com