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Sr. Database Marketing Manager
Ref No.: 18-05373
Location: New York, New York
Position Type:Direct Placement
Start Date: 06/12/2018
Title: Sr. Database Marketing Analyst
Duration: Permanent
Location: NYC
Start Date: ASAP
Industry: Publishing

Catalog Mailing Management
  • Support and co-ordinate efforts related to customer segmentation, modeling and scoring as it relates to catalog mailing efficiencies and targeting.
  • Review and partner with internal and external resources on print estimates and mail plans for all Book Club Offer Catalog Mailings, including segmented tests, roll-outs and other target marketing efforts.
  • Monitor, track and sign-off on kit production and distribution budget for mailed kits, toss-ins, back issues as well as inquiry and adjustment kits
  • Evaluate Catalog Mailing selections and performance by generating, monitoring and distributing reports on kit mailing selections, response rates, orders, revenue, RPKM, RPO and other related metrics.
Modeling & Segmentation
  • Support any and all efforts related to customer segmentation, product analysis, customer profitability analysis, cluster analysis, profile analysis, modeling/scoring and/or lifetime value analysis.
  • Work with Corporate Statistical Modeling Group to develop and improve customer models and scoring processes in support of new product development and new business prospecting.
  • Work to develop, refine and implement appropriate Customer Segmentation Models to support Book Clubs Marketing efforts. Catalog Mailing Analysis & Support
  • Analyze financial implications of proposed changes to mailing plans by developing and interpreting ad-hoc reports and queries
  • Maintain up to date club/offer mail quantities and mail date documentation
  • Provide club/offer mail quantity updates to forecasting model system on an as needed basis
  • Provide marketing database file extracts to support BCOE System Start-up, Toss-in Driver Files and other related needs.
  • Work with internal and external suppliers and provide quality control and sign-off on each aspect of the marketing list generation and tracking process
  • BS in Computer Science or other relevant degree(s)
  • 4-6 years database and/or direct marketing experience
  • Excellent project management skills
  • Strong verbal and written communication skills
  • Superior organizational skills
  • High level of quantitative and analytic skills
  • Fluency in SQL
  • Expert Knowledge of SAS or related software reporting package