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Vice President of Marketing and Business Development
Ref No.: 18-05273
Location: Chicago, Illinois
Position Type:Direct Placement
Start Date: 06/07/2018
 
Who We Are
At the Institute of Real Estate Management (IREM®), we believe that well-managed properties improve the quality of life for people who live, work and shop in them.  We are the champion of the property management professional—from college students to industry veterans across both commercial and residential portfolios.
About Your Next Career Move
We are currently seeking a Vice President, Marketing and Business Development to join our team and play a key role in the continued growth and success of our organization. Your skills and experience at the C-Level will be necessary to develop marketing programs to support our strategic direction and rich content marketing campaigns to drive member/customer engagement, SEO, and sales.
 
Specific responsibilities include:
  • Providing leadership and support for the design, development and implementation of marketing and communications for products and service lines.
  • Developing annual marketing plans and campaigns in support of organizational strategy and objectives.
  • Directing implementation and execution of marketing and sales policies and practices.
  • Overseeing corporate communications and public relations programs, positioning IREM, its products and programs, and its leaders as industry essentials, thought leaders, and experts.
  • Ensuring marketing communications are coordinated corporate-wide, support marketing plan objectives and meet organizational expenditure requirements.
  • Overseeing corporate business development.
  • Providing leadership in the development of vendor partnership arrangements.
  • Overseeing and directing market research and competitor analyses
  •  Overseeing digital marketing processes, from ad and content creation, creative and landing page testing, to campaign analysis and optimization.
  • Ensuring the continued building of the IREM brand through all marketing channels.
What We Need From You
To be considered for this challenging role, we require a minimum of 10 years of proven progressive experience.  Experience building a brand through direct marketing tactics as well as grassroots initiatives are a must as is business development experience including managing corporate programs and partnerships. We also need you to have experience with analytics,  marketing tools, and pricing strategies.  We also require candidates to be knowledgeable of  integrated  marketing techniques.  Not-for-profit experience is a plus!
What We Can Offer You
We are excited about 2018 and the direction we are heading. If you would like to be part of an organization that is far more than just a place to work, then IREM is the organization for you. We are a place where you'll feel great about devoting your talents and skills. Team members enjoy a culture that promotes professional growth and development, allows for casual dress year-round, offers flex time, and the possibility to telecommute.  Staff also receives reimbursement for race entry fees and group fitness classes.  Our outstanding benefits also include medical and 100% company-paid dental, vision, and EAP coverage as well as entry into our pension plan upon completing one year of service.​