Web Product Manager
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Web Product Manager
Ref No.: 18-05094
Location: New York, New York
Position Type:Direct Placement
Start Date: 05/17/2018
Title: Web Product Manager
Location: NYC (Midtown)
Duration: Contract to Hire or Straight Perm
Start: ASAP

Responsibilities:
  • Take full ownership of client's website and other web properties -- improve, optimize, and run the day to day activities
  • Develop the digital analytics strategy for our client's web properties
  • Google Analytics expertise
  • Understand the current traffic attribution and build and own the analytical roadmap that drives increased visitors and visitor conversion
  • A/B testing and multivariate testing to optimize the web experience
  • Manage a diverse set of stakeholders across Marketing, HR, Legal, Design and other Product Managers
Qualifications:
  • Strong background in using web analytics, customer behavior tracking and SEO tools for online site experience design and optimization
  • Working knowledge of Content Management Systems (CMS), preferably WordPress.
  • 3+ years of work experience, including demonstrated ability to analyze online customer behavior and track acquisition lead attribution.
  • Ability to recommend a data (collection and analytics) strategy for online and mobile experiences across the entire customer journey.
  • Demonstrated experience in planning, tracking and analyzing A/B and multivariate tests to optimize the online experience.
  • Ability to collaborate with Design to ensure that the site and navigation are SEO and navigation friendly, and drive application volume.
  • Experience partnering and building strong relationships with an Agile Technology team to test, build, launch and grow transformative capabilities in the online and mobile shopping experience
  • Well versed in modern SEO best practices.
  • Bachelor's degree in Engineering or Computer Science is a plus