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Director, Digital Strategy
Ref No.: 18-05067
Location: New York, New York
Position Type:Direct Placement
Start Date: 05/30/2018
Title: Director, Digital Strategy
Location, New York, NY
Salary: DOE
Our client is seeking a dynamic digital strategist to oversee and enhance the digital presence of its portfolio of independent hotel properties, as well as the corporation itself, from the company's New York City office.

Responsibilities:
  • Determine and prioritize business requirements and manage roadmap for the company's digital platforms, including digital revenue sources.
  • Identify and investigate digital innovations, educate creative and regional operations teams and implement improvements.
  • Collaborate with creative and operations teams as well as third-party digital vendors to develop new websites and refresh existing sites for a portfolio of independent hotel properties, implementing innovative design and improved booking processes.
  • Partner with creative team and digital vendors to keep content and design updated.
  • Implement digital strategies to ensure websites are smart and fast – and optimized for all platforms, devices and channels.
  • Facilitate monthly website review meetings, conduct quarterly audits using tools like Google Analytics and report on action items needed to ensure hotel sites are optimized.
  • Identify, evaluate and manage best-in-class digital vendors, which include web design firms, digital marketing companies, online travel agencies (OTAs), third-party channels (online maps, review sites, etc.) and online hotel booking programs.
  • Partner with the revenue management team as needed to implement package pricing, promotional participation and the execution of marketing promotions online.
  • Assist in the development, presentation and execution of property specific e-commerce media plans.
  • Create and maintain innovative, efficient and detail-oriented guest digital experiences, including the education and booking process, pre-arrival contact, and follow-up.
  • Compile data to analyze and interpret marketing, sales and historical competitive data to aid with the development of marketing tactics.
  • Assist with improving email marketing strategies, programs, campaigns and newsletters.
  • Build and maintain marketing email lists and internal company distribution lists.
  • Communicate with stakeholders across the organization on new product rollouts.
Key requirements include:
  • Excellent analytical and problem-solving skills
  • Functional knowledge of digital e-commerce platforms and reporting tools
  • Functional knowledge of HTML/CSS
  • Ability to manage multiple projects on various deadlines
  • A can-do attitude, with the enthusiasm to tackle unknowns
  • Strong written and verbal communication skills
  • Proven track record of communicating with senior management and stakeholders
  • Experience in the hospitality industry is required