Content Strategist
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Content Strategist
Ref No.: 18-04991
Location: San Francisco, California
Position Type:Contract
Start Date: 05/24/2018
Title: Content Strategist
Location: San Francisco, CA
Job Type: 1 Month Project 



Job Description:


The role: We are looking for a Content Strategist to manage all writing material - if you have creative ideas about how to engage our audience online and have experience producing new content, you'll be a great fit!  You will be responsible for the total website re-brand. They're looking for a strategist to come in and help to identify how to properly place content on the website to funnel sales for their product.
  • Need to think about content from 50k foot view 
  • Assess current content- find gaps, places they can improve, etc
  • Will be helping to optimize their site so that content is tailored to individual users 
  • Architecture + strategy of content- not doing the actual writing. They will creating a building block of what messaging should be, but not executing on it- may be managing a more junior copywriter who will do the execution 
  • The 2 major targets for them are VP/C level employees + people focused on marketing leads, drop-offs, etc for B2B companies
Requirements:
  • Background in copy-writing, but has currently been a content strategist for several years and has been able to direct the content strategy for several projects previously 
  • Experience w/ B2B companies (preferably B2B companies that are in mar-tech)
  • Must have examples of work/portfolio in subs
  • Have a firm understanding of tech- will need to ramp up quickly to understand their tech enough to understand content and gaps in content/strategy to lead to funnel of sales/converting web viewers to customer