Previous Job
Social Media Consultant
Ref No.: 18-04954
Location: Merrimack, New Hampshire
Position Type:Contract
Start Date: 05/30/2018
Title: Social Media Manager
20/hours per week 

Our direct retail client is searching for a Social Media Manager with experience in social media strategy for all platforms, a deep understanding of social analytics, and social listening and engagement. The Social Media Manager will be responsible for the planning, implementation and optimization of programs across a variety of department projects and initiatives. Additionally, this role will be responsible for managing social listening and influencer discovery strategies.

Primary responsibilities include:
  • Working collaboratively with team members to create, manage, and measure social media campaigns, with a heavy emphasis on influencer identification marketing
  • Development of content strategies and editorial calendars to manage content and plan specific, relevant and timely social campaigns
  • Create, curate, and manage all published content (images, video and written)
  • Hands on daily monitoring of social platforms – identifying trends and aligning with ongoing efforts
  • Effectively communicate and collaborate with social media partners across Northeastern as needed
  • Monitor, listen and respond to users in a way appropriate to the specific social channel
  • Develop and grow influencer outreach efforts
  • Analyze reports to uncover insights and advise stakeholders on best practices and program/content optimization
  • Keep up to date on social media marketing, social listening and influencer trends and technologies
Provide the minimum level of qualifications required for an employee to succeed in this specific job.
  • Bachelor's degree
  • 3+ years' experience in an agency or corporate setting with hands-on experience managing and optimizing social strategies
  • Displays in-depth knowledge and understanding of all major social media platforms
  • Has demonstrated experience in social media marketing, social listening (experience with Sprinklr is a plus), influencer marketing, SEO, and social media advertising
  • Has a proven track record of increasing positive audience engagement on different platforms
  • Demonstrates creativity and documented immersion in social media
  • Experience with leveraging social media platforms to maximize the performance of content, including creating highly shareable original content
  • Ability to turn social listening data into actionable, engaging, high-performing content plans
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of search and social marketing.
  • Excellent writing skills specific to social platforms, with the ability to be consistent and engaging in tone, voice and style
  • True passion for marketing and familiarity with the social best practices and trends
  • Is a team player with the confidence to take the lead and guide other team members when necessary
  • General interest / knowledge in new technologies and marketing opportunities afforded by the changing digital landscape
  • Excellent written, verbal and presentation skills are a must
  • Self-motivated, self-starter, able to independently execute in a fast-paced environment and respond to shifting priorities
  • Natural collaborator with excellent interpersonal skills