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SEM Manager
Ref No.: 18-04942
Location: Hoboken, New Jersey
Position Type:Direct Placement
Start Date: 05/29/2018
William Hill "The Home of Betting” is the global leader in online betting and sports books. Founded more than 80 years ago and headquartered in the United Kingdom, it processes more than one million betting slips on average a day. William Hill has a global reach employing over 16,000 people. In addition to sports book operations William Hill offers online casino games, "skill games”, online bingo and online poker.

William Hill is looking to capitalize on the changing environment around betting and sports books in the US. The industry is poised to expand exponentially both within multiple states and with technology. William Hill is setting up to be the leader in both these areas by attracting the top talent that is making this a reality.

William Hill US

SEM Manager
Hoboken, NJ
Direct Hire

Overview:
  • Our Client is looking to hire an SEM Manager who will work closely with the Acquisition Director to optimize revenue growth, leading one of the core acquisition channels: paid search.
  • You will build the SEM strategy to define and manage strategic goals and deliverables – including keyword strategy, bidding strategy, ad copy and work with agency and internal resources to execute that strategy, optimize bids, track conversions and revenue, maximizing ROI.

Job Duties & Responsibilities
  • Create and manage best-in-class SEM campaigns
  • Collaborate effectively with the Performance Marketing agency
  • Monitor SEM performance, identify areas for improvement, and report back to acquisitions lead
  • Monitor ROI on an ongoing basis and fix where ROI threshold is not met. Monitor and optimize customer lifetime value from SEM channels to ensure high value acquisition of customers
  • Identify new opportunities for innovation within SEM
  • Work closely with performance marketing teams to maximize their sub-function for SEM – e.g. landing pages
  • Drive a culture of curiosity: what's next, what big, what should we be thinking about?
Position Requirements
  • Bachelor's Degree required
  • 3-5 years of professional experience in SEM is required
  • A keen interest in sport and media
  • Understanding of how SEM ad copy works
  • Hands-on knowledge of SEM systems, such as Adwords, Google Analytics is required
  • Knowledge of the sports & gaming industry is a plus, but not essential
  • Well organized, able to prioritize work for self and others
  • Efficient and confident communicator, strong collaboration and influencing skills
  • Data oriented and highly fluent with Microsoft Excel. Ability to write scripts for repetitive tasks is a plus, but not essential

William Hill is proud to be an equal opportunity employer