Previous Job
Previous
Marketing Manager
Ref No.: 18-04768
Location: Washington, District of Columbia
Position Type:Right to Hire
Start Date: 05/21/2018
Our client in Washington DC is hiring for a Marketing Manager!
 
Title: Marketing Manager
Location: Washington DC (downtown)
Duration: Full time, standard hours, on site
Salary: DOE

Start Date: ASAP
 
Our client is seeking a Marketing Manager who will be working closely with the Marketing Director. The Marketing manager will plan, develop, integrate, and implement the overall marketing strategy for our clients Government Affairs unit with a focus on revenue growth and market expansion.  She or he will manage and execute marketing campaigns and promotions based on business objectives and changing market and competitive conditions.
 
RESPONSIBILITIES
  • Planning and execution and market research
  • Develop and implement strategic marketing plans to support product growth employing direct marketing and integrated, multi-channel campaigns
  • Plan and execute marketing campaigns focused on lead generation and lead nurturing
  • Strong online marketing experience
  • Ability to interface closely with the sales team
  • Experience with analytics tools (client uses Adobe Analytics)
  • Experience with online marketing tools (client uses Google Adwords)
  • Government affairs/legal advocacy background is a plus
 
REQUIREMENTS:
  • 5+ years related work experience; demonstrated effective experience in business-to-business marketing; prior experience in business publishing a plus; demonstrated success in B2B marketing
  • Bachelor's degree in marketing or related field or equivalent work experience.  Master's degree a plus.
  • Knowledge of business publishing or related industry;
  • Proven track record in developing and implementing marketing plans, integrated campaigns, direct marketing, market research, advertising, sales support, and marketing analytics
  • Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media and other channels
  • Experience in providing marketing support to sales teams and working directly with sales teams;
  • Ability to work in an atmosphere of multiple projects, shifting priorities, and deadlines
  • Excellent organizational, analytical and project management skills
  • Experience managing marketing budgets; exceptional verbal and written communication skills