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Tag Design and Activation Manager
Ref No.: 18-04723
Location: Dearborn, Michigan
Position Type:Right to Hire
Start Date: 05/18/2018
The Tag Design and Activation Manager plays an integral role in developing analytics plan to accommodate analytical needs. This person will supervise the overall process from developing the metric tagging plan, testing, maintaining and auditing website tags. Work closely with Analysts to set up designs of experiment, measurements, monitor metrics, and analyze success throughout a campaign's life cycle. The Analytics Operation Manager will be exposed to a wide range of clients, projects and responsibilities. Must be able to apply critical thinking and decision-making skills. This person must possess excellent organizational, time management and interpersonal skills and should have experience working in a fast-paced environment.


Solution Creation:
  • Provide counsel to various disciplines (analyst, strategic partners, developers, etc.) and clients on how to plan, setup and architect the metrics tagging to help answers business goals and objectives.
  • Recommend measures to improve efficiency and/or quality of tagging.
  • Lead defining tagging requirements for re-engineering/new development projects
  • Performs testing for these projects.

Service Delivery:
  • Works closely with respective team members from various disciplines (Analyst, strategic partners, developers, etc.) within the agency, across agency and the client to create analytics plan, assist developers, manage issues, perform tests and ensure that global standards are being utilized.
  • Works with database and other business partners (internal and external) to procure and ensure the timely and accurate delivery of data elements required for post-campaign analysis.
  • Identifies hypotheses, test designs, business cases and customer data requirements for these campaigns.
  • Conducts interim and post-campaign analyses.
  • Interprets industry and historic customer data and trends to provide insight into both completed campaigns as well as strategy for future campaigns.
  • Writes preliminary and final reports.
  • Presents project specific findings to team members and internal clients and collects feedback.

  • Facilitate knowledge sharing of best practices within the group and with other teams.
  • Identify and ensure that team members developed and attend relevant training sessions.
  • Logical and creative thinking for ways innovate and do things better and smarter.

  • Maintain and support all company standards as specified within the Quality Management System.
  • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
  • Perform other duties and projects as assigned.

  • Strong logical and analytical thinking skills.
  • Strong verbal and written communication skills.
  • Capable of working under pressure and to tight deadlines.
  • Knowledge of basic programming.
  • Expertise in gathering data, performing analysis and developing reports.
  • Excellent organizational skills and ability to prioritize projects based on business needs.
  • Ability to work both independently and in a team-oriented environment.
  • Demonstrated ability to manage own time and work effectively.
  • Ability to manage multiple projects simultaneously while remaining productive and focused in a facet paced, evolving environment.
  • Interest in working in digital media and passion for analytics.
  • Intellectual curiosity and determination.
  • Ability to clearly communicate technical concepts to non-technical audiences.
  • Experience presenting analytics plan to internal project teams/cross-functional team.
  • Experience as a project lead and guide to other analysts.
  • Working knowledge of Omniture Site Catalyst.
  • Working knowledge of Google DFA/DART.
  • Proficient with Excel macros/pivot tables.
  • Working knowledge/familiarity with Javascripts.
  • Working knowledge of Paid Search analytics tool (i.e. AdLense/Efficient Frontier, Marin).
  • Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms).
  • Advance proficiency with word processing and business software (Word, PowerPoint, MS Projects, Visio).
  • Experience successfully managing client relationships.

  • Bachelor's or Master's degree, preferably in a quantitative discipline such as mathematics, economics, statistics, applied psychology, etc., or equivalent experience preferred.
  • Minimum of four to seven years of web analytics, implementation, or relevant experience.
  • Expertise in gathering data, performing analysis, developing campaign marketing analysis reports, and creating client presentations.
  • Prior automotive, marketing analysis, digital, and/or CRM experience preferred.
  • Have physical and mental requirements to meet the above listed job responsibilities.