Previous Job
Previous
Spanish Marketing Manager
Ref No.: 18-04701
Location: Langhorne, Pennsylvania
Position Type:Right to Hire
Start Date: 05/17/2018
Title: Spanish Marketing Manager
Location: Remote!
Type: Contract to Hire


MUST BE FLUENT IN SPANISH

Our Spanish Marketing Manager is responsible for targeting Spanish-speaking markets by keeping a regular pulse on competitive brand marketing for Spanish services and key shifts in strategy, positioning and marketing.
 
Accountabilities
  • Monitoring the business performance of the Spanish business related to achieving its financial goals and determining opportunities to achieve those goals
  • Recommending acquisition strategy for the Spanish business to Marketing and Demand Generation
  • Setting marketing strategy and creating a road map for Spanish business.
  • Keeping a regular pulse on the competitive landscape for Spanish services and key shifts in strategy, positioning and marketing.
  • Developing customer facing content for the Spanish service in line with overall content strategy.
  • Ensuring that our Spanish marketing ads are culturally aligned and that we are advertising in the correct places.
  • Working with appropriate roles to manage and create media campaigns in Spanish.
  • Researching media trends for expanding the reach and exposure of our products.
  • Exploring and analyzing target market initiatives and developing leads for new promotional event opportunities.
  • Assisting Retention Marketing in developing retention programs for the Spanish consumer.
  • Assisting in planning and implementation of cross functional campaigns to ensure consistency across Spanish language.
  • Planning rotators for the  Source homepage or the Spanish language
  • Acting as liaison to Customer Service, Marketing, Service Delivery and Consumer Product Strategy as related to the Spanish business.
  • Aligning Spanish marketing initiatives with the overall brand strategy.
  • Supporting the  advisor recruiting strategy of Service Delivery by ensuring that our advertising is culturally competent.
  • Keeping Service Delivery (our advisor management function) up to date on customer initiatives.
Skills:
  • 3-5+ years marketing experience to Spanish market
  • Bi-lingual and fluent in Spanish with good grammar skills in Spanish is a must
  • Demonstrated knowledge of Spanish culture
  • Excellent written and verbal communication skills
  • Experience in online and offline marketing/advertising, including but not limited to search marketing, social media, DRTV                      
Perks & Comp:
  • Comprehensive benefits including major medical, prescription, dental, vision, matching 401K
  • Work from home
  • Unlimited vacation
If interested and qualified, please send your most up to date resume to Austin Medley at austin.medley@mondo.com