Digital Marketing Strategist
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Digital Marketing Strategist
Ref No.: 18-04693
Location: Narbeth, Pennsylvania
Position Type:Direct Placement
Start Date: 05/10/2018
My direct client is looking for a Digital Marketing Strategist to join their team!

Title: Digital Marketing Strategist
Location: Narbeth, PA
Type: FTE/Direct-Perm
Start: ASAP
Rate: DOE


The Digital Marketing Strategist will oversee the Digital Marketing team and strategically execute the day to day online and email marketing campaigns, as well as social media, for all divisions of the company.

Duties and responsibilities
  • Work closely with the Sales team, Brand Manager, and management to create digital marketing strategy and communications timelines, systems, and processes based on consumer need and sales objectives
  • Manage Digital Marketing team members and graphic designer to hit established departmental deliverables, timelines, goals and metrics
  • Develop and manage the strategy and execution of web, email marketing and related marketing and social media advertising campaigns, as well as social media, to meet and exceed sales objectives and deliver brand message
  • Manage website strategy and content, including the creation of additional international websites, to increase revenue and improve overall user experience
  • Develop and oversee creation of copy (both written and visual) to promote products to a variety of audiences and markets: for online content, social media, email marketing, and other marketing material as needed
  • Manage photo and video shoots, digital content and media creation to promote products and establish brand awareness
  • Analyze performance of all digital marketing and social media campaigns and use metrics to influence strategy and content decisions
  • Establish and manage overall digital marketing spend including digital advertising
  • Monitor and improve SEO on retail website to drive additional traffic
  • Research and report on digital marketing trends, software, emerging technologies, and user experience information and best practices in relation to customer communication and social media

Qualifications
  • BA degree in communications, marketing, English, or related field; MA preferred
  • 7-10 years in marketing with a focus on or specialization in digital marketing, preferably in a lifestyle brand
  • 3-5 years of experience managing teams with tight timelines and constant deadlines
  • Creative brain who can work to motivate a team for consistent and creative idea generation
  • Excellent writing and communication skills required
  • Comfortable working in a fast paced environment in a growing and changing company
  • Experience with website development and social media strategy execution required

Direct reports
  • Digital Marketing Associate
  • Freelance designers as needed

Please reply back with your most updated word document resume!