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Digital Marketing Consultant
Ref No.: 18-04603
Location: New York, New York
Position Type:Contract
Start Date: 04/24/2018
Title: Digital Marketing Consultant
Duration: Ongoing Contract
Location: NYC 
Start Date: May 2018
Hourly Rate: DOE

Job Summary:

The Digital Marketing Consultant at our client will be part of the Global Digital Center where you will own end-to-end implementation of cutting-edge digital marketing programs. This person will be responsible for activating our demand generation strategy, managing integrated campaigns and leveraging marketing automation software, Pardot.

Responsibilities include (but not limited to):
  • Work closely with the Senior Manager, on the activation of demand generation and nurture programs across multiple channels (paid advertising, SEM/SEO, email, social media, and display) that achieve marketing and business goals.
  • Liaison with the external agencies and make sure they have all the marketing assets such as landing page/ad copies/ creatives etc. on a timely basis.
  • Have a working knowledge of Pardot to be able to collaborate with the content and design teams to conduct A/B testing, constant iterations, and evaluate dzata to optimize creative assets to drive high-quality MQLs.
  • Analyze and communicate online campaign delivery and performance metrics on a weekly and monthly basis.
  • Test, learn and evolve campaign execution process, establish best practices and write playbooks to maximize impact and scale our efforts.
  • Stay up to speed on the latest digital trends, algorithm updates and UX best practices.

  • BA/BS in Marketing or related field
  • Knowledge of B2B multi-channel campaign design and execution, lead nurturing, and marketing database management
  • Understanding and experience in marketing automation platforms and SFDC
  • Experience in managing b2b AdWords campaign and paid social campaigns in LinkedIn/FB and Twitter
  • Knowledge of Google Analytics and running detailed reports
  • Ability to simultaneously coordinate multiple, high-priority projects
  • Metrics and results driven.
  • Excellent interpersonal skills and ability to work effectively with people at all levels and in a virtual environment

If interested and qualified please send your most up to date resume to