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Digital Media Buyer
Ref No.: 18-04520
Location: Little Rock, Arkansas
Position Type:Right to Hire
Start Date: 07/25/2017
Title: Digital Media Buyer
Location: Little Rock, AR (Remote)
Duration: Contract to hire OR Permanent
Rate: DOE

Position Overview:
  • The Digital Media Buyer is mainly responsible for developing, implementing, and managing online marketing campaigns through various digital channels. The Digital Media Buyer will need to understand company KPI's and goals and will formulate plans that meet and exceed these goals.
  • Manage day to day third party vendor relationships. Maintain accounts, analysis, reports, and execution of new accounts
  • Ensures digital advertising budget effectively provide a positive ROI and keeps accounts within allowable/set budget
  • Recommend and expands new digital channels that seek to increase lead generation source streams
  • Analytical ability to understand, manipulate, and derive insights from data.
  • Measure KPI's and conversions. Generate monthly/weekly reporting and analysis to provide insight on goals.
  • Understands technical set-up of campaign, leads, and third party systems to provide input for enhancements, as well as assist others troubleshooting
  • Provide recommendations and participates on development of creative (Landing Pages, banners)
  • Participates in technical projects related to the website, systems, new technologies, etc.
  • Builds and expands relationships with third party companies that seek to evolve campaigns and structure on a more scalable fashion that benefits the company
  • Proactively intervenes or brings up to attention any issues that may present within the department
  • Keep abreast of industry trends and developments in digital marketing technologies
  • Participates in the creation of dashboard containing key metrics for online marketing campaigns
  • Engages and works with Analytics team for any reporting requirements and optimizes internal campaigns via analytics
  • 3+ years of experience managing digital marketing campaigns
  • Experience placing and managing a variety of online media campaigns (banner, social media, advertorials, native, etc.). Programmatic Advertising
  • Experience working in a lead generation environment is a plus
  • Experience with campaign management/ad serving technology: Double Click, DART, etc..
  • Demonstrated skill using the Microsoft Office suite, with proficiency in Excel
  • Strong problem solving, multi-tasking, and organizational abilities
  • Familiarity with trafficking, tracking, and attribution
Preferred Qualifications:
  • Knowledge of Tractor Dealership industry/vertical