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Search Engine Optimization Manager
Ref No.: 18-04488
Location: Chicago, Illinois
Position Type:Direct Placement
Start Date: 05/09/2018
The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
· Define requirements, tasks, and resources associated to SEO strategy
· Manage and execute implementation of SEO strategy
· Communication to clients, team, and management on strategy/project development, timelines, and results
· Collaborate on client strategy and goal definition for success
· Keep pace with SEO, search engine, social media and internet marketing industry trends and development
· Contribution to the company blog and at least one social media community
· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
· Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
· Develop and implement link building campaigns
· Develop, manage and execute communication/content strategies via social communities in coordination with client goals
· Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
· Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
· Research and administer social media tools in support of clients' social media strategy
· Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
· Communication to team and management on project development, timelines, and results
· 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
· Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
· Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
· Experience working with CMS and building/administering content in multiple CMS environments
· Knowledge of HTML/CSS and website administration is a plus
· High-level proficiency in MS Excel, PowerPoint, and Word
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools is a plus
· Knowledge of PPC programs and optimizing data gathered from both organic and paid sources is a plus
· BS/BA degree is required