Digital Marketing Manager - Marketo
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Digital Marketing Manager - Marketo
Ref No.: 18-04478
Location: Washington DC, District of Columbia
Position Type:Direct Placement
Start Date: 05/07/2018
My client in downtown Washington DC is hiring a Digital Marketing Manager focused on Marketo!

Title: Digital Marketing Manager - Marketo
Location: Downtown Washington DC
Salary: DOE, direct hire permanent placement
Start Date: ASAP

The Digital Marketing Manager will own our client's B2B email marketing campaigns. These will include automated acquisition and nurture campaigns delivered through Marketo as well as other emails. The successful candidate will manage our client's Marketo instance and its integration with Salesforce and other systems. 

Requirements:
  • 5+ years of digital B2B marketing experience
  • 3 years (minimum) Marketo experience 
    • Marketo Certified Experts strongly preferred
  • Extensive experience managing all aspects of a comprehensive marketing automation program (lead scoring, email marketing, segmentation, A/B testing, lead lifecycle management, database management, personalization, syncing to CRM, reporting & analytics)
  • Extensive experience devising, building, and tracking scalable multi-channel marketing campaigns
  • Experience tying marketing efforts to revenue
  • Extensive experience in Salesforce
  • Experience writing copy for emails and landing pages
  • Fluent in marketing and sales funnels
  • Experience working directly with sales teams on lead handoff
  • Excellent verbal and written communication skills
  • Excellent project management skills
  • A proactive, problem-solving approach to marketing