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Content Writer
Ref No.: 18-04434
Location: Madison, Wisconsin
Position Type:Contract
Start Date: 05/04/2018
Title: Content Writer
Location: Madison, WI
Duration: 6+ Month Contract
Rate: Open DOE
Start: Ideally ASAP

Job Purpose:
As a member of our Creative Services Team focused on the customer, the Content Writer - Consultant is a content development expert who focuses on best practice, engaging direct response copy that moves people to action in transactional and consumer communication emails, welcome outreach in digital and print, and day-to-day touch points. The role work with Account Managers and a Creative Manager to serve multiple internal clients including Consumer Experience, Billing and Payments, Consumer Sales, Consumer Marketing and Retention.

Consultant – provides input regarding strategy, analyzes and identify problems, researches and collects data, assists in managing project deadlines. They recommend solutions, utilizing knowledge of best practice principles or technology of specific discipline or field of specialization. Consults with client to ascertain define need or problem areas plus determine scope of investigation required to obtain solution. Consultants analyze information to define solution and examine alternate methods as well.

Framework General Profile and Scope:
  • Requires in-depth copywriting knowledge and experience with best practices focused mainly (but not limited to) writing consumer communication.
  • Uses best practices and knowledge of internal or external business issues to improve communication of products or services and to improve the customer experience.
  • Solves complex problems; takes a new perspective using existing solutions and approaches changes with flexibility while keeping the customer journey at the forefront of every effort.
  • Collaborates with other departments to create and deliver innovative content
  • Works independently, receives minimal guidance.
  • Experience in agile development, sprints and methodologies a plus.

Job Responsibilities:
  • Deliverables may include but are not limited to: researching and reporting competitor/industry review of best practices, and understanding the customer journey for drafting or confirming content for transactional and customer communication email.
  • Leverages an in-depth understanding of brand positioning, internal processes, and product benefits to simplify communication for the customer and drives business results.
  • Develops concepts, writes, edits and proofs engaging content based upon strategic inputs, that meet objectives.
  • Uses rationale to present concepts and defends work based upon strategy inputs
  • Maintains consistency within brand guidelines and in accordance with strategies.
  • Ensures alignment with brand, product, production and compliance standards.
  • Proofreads work before publication.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:
  • Bachelor's degree in Journalism, Marketing or related field.
  • 3-5 years of writing experience in a variety of media channels. Agency environment preferred.
  • Creative problem solving.
  • Strong knowledge of creative process in the delivery of engaging and clear marketing content.
  • Superior copywriting and communication skills
  • Proven ability to collaborate with cross functional teams to assess strategy and translate to clear communication that gets results.
  • Detail-oriented with strong project management skills
  • Available to work onsite, 40 hours per week for a 6 month contract.

Please attach a copy of your resume, as well as examples or links to your work.