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Public Relations Consultant
Ref No.: 18-04143
Location: Dallas, Texas
Position Type:Contract
Start Date: 04/25/2018
Position: Public Relations
Location: Fully Remote
Duration: Long term contract
Hours: 10-25 hrs per month
  • Target key networking technology trades and industry publications (telecom pubs such as Light Reading, Lightwave, Fierce, Energy &Utilities, Transportation, and State & Local Government)
  • Manage editorial calendars in appropriate trade publications and pursue all appropriate opportunities
  • Conduct media outreach to maximize coverage of news announcements regarding new client wins, customer implementations, technology partnerships, service offerings, research surveys, etc.
    • Crafting pitch angles for announcements that resonate with trade media
    • Leveraging customer wins as references for pitch ideas/story angles
  • Good Cause Marketing demonstrating a commitment to social value (Local Manufacturing/Made in USA; Women in Technology; Green Technology; STEM Education; Adaptive Spirit)
  • Provide crisis communications guidance if/when necessary
  • Identify and secure 8 contributed article opportunities in targeted trades, with work to include:
    • Crafting original bylined articles and/or re-packaging existing articles or whitepapers.
    • Identifying targets and securing placement for each bylined article
    • Working with client to help finalize the article and deliver it to the editor/publication
  • Propose 10 potential industry speaking opportunities
  • Identify a minimum of 8 product/technology award opportunities for client with an estimated target of 3 award winsWork with client to strengthen and expand its industry analyst relationships through strategic engagements, open dialogue, and communication, including:
    • Pre-brief analysts prior to new product launches or significant business/customer announcements
    • Make top-tier analysts part of client strategic planning
  • Conduct regular update briefings to ensure analysts are knowledgeable about client technology and business status

If interested and qualified, please send your resume to Brittany Hale at