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Digital Marketing Manager
Ref No.: 18-04129
Location: New York, New York
Position Type:Contract
Start Date: 04/25/2018
Title: Digital Marketing Manager
Duration: Ongoing Contract
Location: NYC
Start Date: May 2018
Hourly Rate: DOE

Job Summary:

The Digital Marketing Manager at our client will be part of the Global Digital Center where you will own end-to-end implementation of cutting-edge digital marketing programs. This person will be responsible for activating our demand generation strategy, managing integrated campaigns and leveraging Criteo's marketing automation software, Pardot.


Responsibilities include (but not limited to):
  • Work closely with the Senior Manager, on the activation of demand generation and nurture programs across multiple channels (paid advertising, SEM/SEO, email, social media, and display) that achieve marketing and business goals.
  • Liaison with the external agencies and make sure they have all the marketing assets such as landing page/ad copies/ creatives etc. on a timely basis.
  • Have a working knowledge of Pardot to be able to collaborate with the content and design teams to conduct A/B testing, constant iterations, and evaluate dzata to optimize creative assets to drive high-quality MQLs.
  • Analyze and communicate online campaign delivery and performance metrics on a weekly and monthly basis.
  • Test, learn and evolve campaign execution process, establish best practices and write playbooks to maximize impact and scale our efforts.
  • Stay up to speed on the latest digital trends, algorithm updates and UX best practices.

Qualifications:
  • BA/BS in Marketing or related field
  • 3-5 years of experience working in a digital marketing role
  • Knowledge of B2B multi-channel campaign design and execution, lead nurturing, and marketing database management
  • Understanding and experience in marketing automation platforms and SFDC
  • Experience in managing b2b AdWords campaign and paid social campaigns in LinkedIn/FB and Twitter
  • Knowledge of Google Analytics and running detailed reports
  • Ability to simultaneously coordinate multiple, high-priority projects
  • Metrics and results driven.
  • Excellent interpersonal skills and ability to work effectively with people at all levels and in a virtual environment