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Campaign Manager
Ref No.: 18-03918
Location: Evanston, Illinois
Position Type:Contract
Start Date: 04/17/2018
Location: Evanston, IL
Reports to: Head of Marketing Operations and Customer Analytics
Responsibilities as a Campaign Manager:
  • Devise B2B integrated marketing campaigns with the aim of acquiring and retaining customers
  • Manage the implementation, tracking and measurement of marketing campaigns
  • Brief and manage the work of internal and external agencies, document the responsibilities of various functions and the requirements during the planning and execution stages and coordinate to complete and launch the campaigns
  • Act as a project manager for questions on campaign priorities, responsibilities, resources, best practice and timing
  • Work within a budget and report any overspend
  • Write, edit and proofread copy for promotional materials within marketing campaigns
  • Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintain regular measurement of the ROI of campaigns. Ensure each campaign has clear metrics as agreed to, and ensure that campaigns are achieving appropriate return on investment in line with campaign goals
  • Ensure accuracy of marketing materials and provide formal sign off if necessary
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
  • Know and understand customer personas and segmentation to help make well-informed decisions on segmentation and targeting of the campaigns, tailoring communications messages in each campaign to connect to relevant customer personas at their correct buying cycle stage
  • Take responsibility for the organisation of any trade shows or exhibitions, as well as webinars
  • Be a website(s) super-user
  • Keep the roadmap up-to-date and keep focus on strategic activity
  • Keep abreast of current trends in marketing

Attributes and Skills:
  • Able to adapt in a changing environment and anticipate future needs
  • Self-motivated with an ability to thrive under pressure
  • Flexible, collaborative and proactive, who can positively and productively impact both strategic and tactical campaign initiatives and present ideas succinctly
  • Understand the brand, customers and products
  • Work proactively suggesting best practice, cross-promotion/sell opportunities, innovation
  • Recognise ways to optimise campaigns and ensure messaging through the lead lifecycle is correct
  • Strong desire to tracking responses of activity to evaluate the effectiveness of communications and offering advice and guidance on optimisation
  • Excellent analytical numerical skills
  • Knowledge of marketing automation capabilities
  • Experience with Salesforce, Eloqua, WordPress and Exact Target are beneficial

Experience and Education:
  • Bachelor's degree or equivalent marketing accreditation preferred
  • Minimum 2 years' experience with B2B integrated marketing campaigns
  • Experience:
    • using multiple Marketing Technologies at once (Email Tools, Social, CRMs, Webinar, Analytics...) Eloqua, SalesForce and Wordpress advantageous.
    • managing third parties and multiple stakeholders to get projects completed on time
    • successfully managing execution; attention to detail to run tests and QCs is paramount
    • following/designing structure processes to record and manage work
    • working within a budget and maximising the results