Search Engine Marketing Manager
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Search Engine Marketing Manager
Ref No.: 18-03903
Location: NYC, New York
Position Type:Direct Placement
Start Date: 04/17/2018
Job Title: SEM Manager
Located: New York, NY 
Rate: Competitive 

 
What you'll do
  • Manage SEM campaigns to drive targeted, qualified traffic for each of the programs that drive KPIs
  • Provide strategic insights to develop long and short-term execution plans for new and explain search campaigns.
  • Manage daily execution and optimization of paid search campaigns including bid management, budget allocation, performance monitoring, keyword management and keyword expansion.
  • Develop, create, message-match and optimize ad copy, landing pages and content assets
  • Develop strategies to address top of the funnel
  • Conduct measurable A/B tests that demonstrate increased conversion rates, especially on landing pages
  • Continuously evaluate and improve the effectiveness of SEM campaigns.
  • Track, measure, report, and analyze for all initiatives and generation of new ideas; learn, apply, optimize.
  • Develop post-campaign reports including results, samples, highlights, learnings and recommendations
  • Integrate SEM practice with the SEO practice; analyze SEM/SEO blended reporting to drive KPIs and optimize campaigns.
  • Maintain relationships with search engines to test new-to-market offerings.
  • Monitor PPC trends, best practices and techniques to ensure we are investing to the right levels, growing in the right areas and leveraging new opportunities
  • Track daily of ad spends and budgets
 PROVIDE OPERATIONAL SUPPORT:

 
  • Assist the billing department with campaign information and reports
  • Identify and communicate any issues related to campaigns
  • Identify process inefficiencies and ways to improve operations workflow
  • Participate in ad hoc projects to help grow the client's digital efforts
  • The position will require collaboration with multiple departments including direct marketing, communications, editorial, and brand
 What you have.
  • Minimum 3+ years of experience in SEM, agency-side preferred. 
  • Proven track record of successful SEM strategy and implementation. 
  • Comprehensive understanding of keyword research and strong experience with ad copy and content development. 
  • Ability to collect data, analyze trends, identify strategic recommendations and present them in a logical manner
  • Excellent written and verbal communication skills (ability to synthesize, organize and present data) for interacting with internal clients of all levels and functions
  • Organized, self-motivated, hardworking, dedicated, with a strong sense of accountability
  • Strong multi-tasker who pays close attention to detail and is a natural problem-solver
  • Proficient with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Certification in Google Adwords
Systems requirements:

Adobe Analytics Suite required
Adobe Media Optimizer required