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Consumer Marketing Manager
Ref No.: 18-03790
Location: Des Moines, Iowa
Position Type:Direct Placement
Start Date: 04/11/2018
Position: Consumer Marketing Manager
Location: Des Moines
Type: Permanent
Ideal Start: ASAP


Job Description
Manage the long-term strategic plans and the execution of those plans.
Manage the daily responsibilities for assigned titles. Ensure all operations run smoothly.
Provide accurate forecasts and closely manage financials.
Provide leadership to direct reports and others who support the titles in various roles.

Essential Job Functions
40% Insure the accuracy of the circulation model and reports for the budget, strategic plans and monthly forecasts. Identify potential future risks and opportunities. Explores and presents options to mitigate risks and maximize opportunities. Maintains a high level of knowledge for each title and understands the critical success factors for each title.
25% Manages monthly forecasts on a timely basis: expense, revenue, deferred expenses. Resolves forecast issues with business manager; uses source managers to maintain model inputs. Reviews and approves expenses with source managers.
15% Provides guidance to source managers and creative team to develop effective promotions and generate higher and more profitable response rates.
10% Manages ABC, postal and other required reporting. Provides AAM information to sales staff as requested. Works with advertising sales staff as needed to ensure circulation is accurately represented to advertisers.
10% Other projects as assigned. Emphasis placed on developing new consumer revenue streams