Consumer Marketing Manager
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Consumer Marketing Manager
Ref No.: 18-03781
Location: Des Moines, Iowa
Position Type:Direct Placement
Start Date: 04/11/2018
Job Title: Consumer Marketing Manager – Planning
Location: Des Moines, IA
Duration: Direct Hire
Salary: Open DOE
Start: Ideally ASAP
 
Job Description
-Manage the long-term strategic plans and the execution of those plans.
-Manage the daily responsibilities for assigned titles. Ensure all operations run smoothly.
-Provide accurate forecasts and closely manage financials.
-Provide leadership to direct reports and others who support the titles in various roles.

Essential Job Functions
- Insure the accuracy of the circulation model and reports for the budget, strategic plans and monthly forecasts.

-Identify potential future risks and opportunities. Explores and presents options to mitigate risks and maximize opportunities.
-Maintains a high level of knowledge for each title and understands the critical success factors for each title.
- Manages monthly forecasts on a timely basis: expense, revenue, deferred expenses. Resolves forecast issues with business manager; uses source managers to maintain model inputs.

-Reviews and approves expenses with source managers.
-15 Provides guidance to source managers and creative team to develop effective promotions and generate higher and more profitable response rates.
- Manages ABC, postal and other required reporting.

-Provides AAM information to  sales staff as requested.
-Works with advertising sales staff as needed to ensure circulation is accurately represented to advertisers.
-Other projects as assigned. Emphasis placed on developing new consumer revenue streams