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Senior Digital Media/Paid Search Strategist
Ref No.: 18-03701
Location: Bethesda, Maryland
Position Type:Direct Placement
Start Date: 04/09/2018
Our direct client is hiring for a Senior Digital Media/Paid Search Specialist!

Role: Senior Digital Media / Paid Search Strategist
Location: Chevy Chase MD
Salary: DOE
Type: Permanent, Direct Hire
Start Date: ASAP

Our client is a leading digital marketing software and services company, providing solutions to the lodging industry. For more than 16 years, they have been a pioneer and provider of internet marketing software and services, including website design, Galexi CMS, mobile sites, content creation, Social Media Management software, Reputation Management software, and SEO for worldwide clients across multiple industries.

Our client works with over 1500 hotels and drives over $650M in annual revenue. At the forefront of innovation to achieve phenomenal return on investment for clients, their websites and promotions have garnered numerous awards across many disciplines. They were named one of Silicon Valley's fastest growing private companies for 2012 & 2013 by the Silicon Valley Business Journal and was recently listed in the Inc. 5000.

Are you looking to grow your career within digital marketing? Do you enjoy working hands on with clients across the world? If your answer is yes, we want to meet you!

Job Summary:
The Digital Media Strategist will create, manage, and optimize campaigns on Google AdWords, Bing Ads, Facebook, and additional media platforms across Display and Meta Search channels. Digital Media Strategists are directly responsible for campaign performance and assisting Customer Success Managers with strategy and insights to achieve client's goals.

Must have directly managed AdWords or Bing Ads accounts.

  • Create, manage, optimize, and analyze campaigns within Paid Search (Google AdWords, Bing Ads), Display (including Programmatic), Paid Social (Facebook, Instagram), Meta Search and additional media platforms
  • Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals
  • Create and follow through with projects and initiatives that will benefit the majority of clients, including process development and new media tactic testing
  • Communicate with Customer Success Managers on a regular basis to review campaign performance, and suggest additional online marketing strategies and testing opportunities to improve conversion rates and efficiency metric
  • Keep current on the latest trends in the paid search, display, ad technology, and social media marketing channels and across the hospitality marketing industry
  • Participate in meetings with clients to review Paid Media results and discuss recommendations and strategies
Key Skills:
  • 2-4 years' experience in Paid Search or Digital Media specialist role
  • Hands on experience with AdWords and/or Bing required
  • Experience in Google Analytics and/or Omniture
  • Knowledge of Marin, Kenshoo, or DFA (DoubleClick For Advertisers), DSPs (AppNexus, Media Math, TradeDesk or other) is a bonus
  • Experience managing campaigns within small business sector or regional B2C companies
  • Ability to show the positive impact of paid traffic throughout the customer journey
  • Fast learner and able to handle multiple tasks with changing priorities
  • Strong analytical and reporting skills
  • Knowledge of SEM, search engine optimization (SEO), keyword analysis, etc.
Benefits include:
  • Great place to learn with phenomenal growth opportunity
  • Stable and rapidly growing company
  • Great benefits – medical, dental, vision, 401k
  • Phantom stock options
  • Bonus initiatives offered
  • Breakfast every Friday, happy hour every other Friday
  • Monthly events include: birthday celebrations, ice cream socials, fondue, and etc.
  • Quarterly outings include: bowling, cooking classes, scavenger hunts, happy hours, and much more!