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Digital Analyst
Ref No.: 18-03551
Location: Arlington, Virginia
Position Type:Contract
Start Date: 02/12/2018
My direct client has an immediate need for a Digital Analyst to join their team on a contract basis!

Title: Digital Analyst
Location: Arlington,VA and/or Columbia 
Type: 6 Month Contract To Hire
Start Date: 12/11 (ideal)
Salary: DOE

Plans and executes analysis based on digital visitor/customer behavior. Provides feedback data that supports effective decision-making and improved customer and business outcomes. Drives measurement strategy and reporting for all web properties and mobile apps. Responsibilities include partnering with the Digital team (content specialists, marketing specialists, and digital coordinators) in defining and building reports of key performance indicators and other strategic reporting views.

  • Bachelors degree, or an equivalent combination of education and experience.
  • 3 years of experience working with various stakeholders to craft, execute, and analyze digital marketing campaigns.
  • Well-versed with digital media concepts/technicalities i.e. website tagging, building dashboards/customer segmentations, designing/analyzing digital marketing campaigns using Google Analytics, Omniture, Adobe Site Catalyst, etc.
  • Experience with click stream data (raw web analytics data) Knowledge of web basics such as HTML, JavaScript, and URL structures. Basic knowledge of SQL is preferred.
  • Must have exceptional project management and communication skills Experience with SAS, R, or similar statistical analysis tools a plus.