Search Engine Optimization Manager
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Search Engine Optimization Manager
Ref No.: 18-03312
Location: Chicago, Illinois
Position Type:Direct Placement
Start Date: 04/16/2018
Search Engine Optimization Manager
Chicago, IL
Direct Hire
 
Responsibilities:
-The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
Key Areas of Responsibility
·    Define requirements, tasks, and resources associated to SEO strategy
·    Manage and execute implementation of SEO strategy
·    Communication to clients, team, and management on strategy/project development, timelines, and results
·    Collaborate on client strategy and goal definition for success
·    Keep pace with SEO, search engine, social media and internet marketing industry trends and development
·    Contribution to the company blog and at least one social media community
·    Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
·    Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
·    Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
·    Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
·    Develop and implement link building campaigns
·    Develop, manage and execute communication/content strategies via social communities in coordination with client goals
·    Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
·    Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
·    Research and administer social media tools in support of clients' social media strategy
·    Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
·    Communication to team and management on project development, timelines, and results
Professional Competencies
·    Passion for SEO and overall internet marketing
·    Outstanding ability to think creatively, strategically and identify and resolve problems
·    Ability to foster strong client relationships at various levels
·    Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
·    Ability to clearly and effectively articulate thoughts and points
·    High levels of integrity, autonomy, and self-motivation
·    Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
·    2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
·    Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
·    Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
·    Experience working with CMS and building/administering content in multiple CMS environments
·    Knowledge of HTML/CSS and website administration is a plus
·    High-level proficiency in MS Excel, PowerPoint, and Word
·    Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools is a plus
·    Knowledge of PPC programs and optimizing data gathered from both organic and paid sources is a plus
·    BS/BA degree is required