Previous Job
Previous
Marketo Admin
Ref No.: 18-02963
Location: Arlington, Virginia
Position Type:Contract
Start Date: 03/21/2018
Title: Marketo Consultant
Location: 100% remote
Hours:
10 hrs/week (must be available during EST business hrs); ongoing contract (3+ months)
 
Overview:
The Marketo Consultant will support the day-to-day management and use of the Marketing Automation System (Marketo). This role will maximize usage of Marketo functionality to optimize marketing programs and correctly track lead interactions across marketing channels, implement system governance across global users, and align data and processes to closed-loop reporting.

Responsibilities:
Day-to-day work in global Marketing Automation System:
  • - Scope, create, and test global nurture programs with Marketing Operations manager that align content offers to the buyer's journey
  • - Work with marketing leaders to define cross-channel marketing initiatives aligned to global demand generation strategy and align Marketo programs to meet defined goals
  • - Independently build, test, and launch programs 
Data and Reporting:
  • - Generate reports in Marketo and Salesforce.com to identify trends and benchmark and track progress of global marketing efforts 
Qualifications:
  • - 2-4 years of experience working in Marketo required (Marketo certification a plus)
  • - Ability to build and execute Marketo programs
  • - Familiarity with Salesforce.com and the integration between Salesforce.com and Marketo
  • - Understanding of marketing strategies, processes and analytics
  • - Knowledge of HTML a plus
  • - Knowledge of demand generation a plus