Marketing Copywriter
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Marketing Copywriter
Ref No.: 18-02771
Location: Washington, Virginia
Position Type:Contract
Start Date: 03/14/2018
Job title: Marketing Copywriter
Salary: DOE
Duration: Long Term Contract to Hire
Location: Herndon VA


Digital Marketing Copywriter

Looking for a highly skilled marketing copywriter with proven ability in developing copy that inspires, educates and persuades. The creative copywriter will play an integral role in a team of creative professionals. You will contribute toward enhancing and evolving our brand story, as well as implementing effective creative marketing messages across all marketing channels – email, social media, website, digital banners, paid search, direct mail and printed collateral, among others. We are seeking strong creative copy talent with an exceptional grasp of writing style and mechanics; solid understanding of the importance of brand, brand voice and consistency.

Job Responsibilities:
  • Bring the brand voice to life through thoughtful, creative writing that is on-trend and optimized by channel
  • Develop creative copy for multiple audiences across several marketing channels – from driving continued engagement with current customers/students to fostering brand awareness, recognition, interest to potential customers/students that drives leads
  • Support the strategy and management of the editorial/social media calendar, project management of creative requests and overall support for the social media manager
  • Write compelling subject lines and preview text to increase email open rate metrics
  • Produce effective email copy that nurtures leads, drives sales, reduces churn rate, and ultimately grows the business
  • Understand our key marketing channel segments and provide guidance on the best way to engage them based on where they are in their journey (how copy and content will deepen relationships with customers and inspire action)
  • Use data/analytics to improve engagement and conversion rates


About You: A creative mind who can make messages pop. You are an outgoing and collaborative team player who motivates and energizes others. You're proactive in identifying and resolving problems without much supervision and are able to adapt to change.80% digital 20% print