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Digital Web Analytics Consultant
Ref No.: 18-02690
Location: Boston, Massachusetts
Position Type:Contract
Start Date: 05/19/2017
My direct client in Boston, MA is hiring a REMOTE Digital Web Analytics Consultant.

Location: REMOTE – occasional paid travel to client locations in Boston and San Francisco
Duration: 8+ months through June 2018 with likelihood for extension
Rate: Dependent upon experience
Start Date: ASAP

Overview:

Web Analytics Technical Implementation Manager
The Web Analytics Technical Implementation Manager will play a key role in ensuring proper tagging and reporting set-up to support our clients in accurately measuring the success of their digital assets, platforms and campaigns. This person will be a subject matter expert on analytics implementation and testing.. One of the primary responsibilities of this role is to implement and validate Google tagging including technical configuration in Google Tag Manager – ensuring that tags fire properly and data flows so that reporting accurately captures the desired actions and behaviors.  
 
 
·         Proven track record of success with Implementing and managing Google Analytics tagging and configuring Google Tag Manager including but not limited to strong understanding of: data layers, tagging, variables, custom metric set up
  • Leads initiatives focused on implementation, customization, automation of data collection processes.
·         Assure proper tracking implementation through an established QA testing process
·         Review data trends post-implementation to confirm accuracy and identify anomalies
·         Experience tracking behaviors and customized journeys
·         Experience working with customer experience platforms and/or marketing automation
·         Experience working with 3rd party trackers (DMC,LinkedIN, FB, Twitter, etc)
·         Maintain | Modify | Create dashboards for various business units
·         Assist Analytics in automating reporting and data requests
·         · Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders
·         · Work with internal teams & partners in support of tagging needs/management (approvals) for eComm reporting, Paid advertising, testing (Optimize), etc
·         Create and maintain tagging documentation (~20%)
·         · Quantitative mindset, with a desire to work in a digital data-focused environment
·         Savvy with respect to technical concepts and workflows that underpin digital analytics, such as debugging tools (Charles or Firebug), first- vs third-party cookies and data encryption