Digital Web Analytics Consultant
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Digital Web Analytics Consultant
Ref No.: 18-02689
Location: Boston, Massachusetts
Position Type:Contract
Start Date: 05/19/2017
My direct client in Boston, MA is hiring a REMOTE Digital Web Analytics Consultant.

Location: REMOTE – occasional paid travel to client locations in Boston and San Francisco
Duration: 8+ months through June 2018 with likelihood for extension
Rate: Dependent upon experience
Start Date: ASAP

Overview:
My direct client is looking for a well-rounded digital strategist with a web analytics background to provide a variety of digital expertise/recommendations to their largest client in collaboration and support of current digital marketing team members in preparation for an enterprise-level technology conference. Ideally they are seeking a consutlant to provide research and analysis in support of digital marketing plan, user experience and PPC/SEO efforts.

Responsibilities:
  • Provide continuous oversight and monitoring of platform (Google Analytics) KPIs and conduct ad-hoc analyses to understand changes impacting business.
  • Support and collaborate with internal and external digital team members developing and executing strategic plans.
  • Respond to ad hoc analytic/digital marketing requests from client which would be web analytic, UX/IA, SEO/PPC oriented.
  • Stay current with industry changes such as Google algorithm updates
  • Help create and streamline reporting for smooth communication within teams and facilitate conversations and optimizations. Share insights from core dashboards with cross functional team to help drive day to day decisions.
  • Create and execute deliverables that help inform the ideal experiences for users. This could include recommendations such as website audits, web analytics reviews, user journey analysis, heuristic reviews, wireframes, information architecture reviews, tasks flows, user scenarios and persona development
  • Understands overall technology integration touch-points and participates in projects related to client CRM (Sitecore), marketing automation (Silverpop), ecommerce (Cvent) and database platforms.
Requirements:
  • 5-10 years' experience in digital marketing, web strategy and analytics
  • Expert understanding of Google Analytics, certification is a plus
  • Ability to multitask various projects
  • Communicate complex data and findings into actionable and understandable initiatives to non-technical team members
  • Experience with audience segmentation and dynamic content is a bonus
  • Strong digital proficiency/knowledge of HTML, CSS, JavaScript is a bonus