Search Engine Optimization Manager
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Search Engine Optimization Manager
Ref No.: 18-02629
Location: Chicago, Illinois
Position Type:Direct Placement
Start Date: 03/13/2018
Search


Engine


Optimization


Manager
The


SEO


Manager


is


responsible


for


coordinating


and


implementing


SEO


&
SMO


strategies


for


clients.


The


correct


person


will


be


goal


oriented,


possess
exceptional


attention


to


detail,


and


have


outstanding


interpersonal


skills.


This
is


a


role


that


is


interacting


with


clients


as


well


as


working


closely


with


the
company


team


to


make


sure


that


the


goals


of


the


client


are


achieved.
Key


Areas


of


Responsibility
·
Define


requirements,


tasks,


and


resources


associated


to


SEO


strategy
·
Manage


and


execute


implementation


of


SEO


strategy
·
Communication


to


clients,


team,


and


management


on


strategy/project
development,


timelines,


and


results
·
Collaborate


on


client


strategy


and


goal


definition


for


success
·
Keep


pace


with


SEO,


search


engine,


social


media


and


internet
marketing


industry


trends


and


development
·
Contribution


to


the


company


blog


and


at


least


one


social


media
community

·
Perform


keyword


research


in


coordination


with


client


business
objectives


to


optimize


existing


content


and


uncover


new


opportunities
·
Provide


SEO


analysis


and


recommendations


in


coordination


with
elements


and


structure


of


websites


and


web


pages
·
Provide


recommendations


and


execute/manage


strategies


for


content
development


in


coordination


with


SEO


goals





general


and


keyword


specific
·
Help


to


create


and


support


marketing


content


to


socialize


and


use


for
social


media


purposes


(e.g.


customer


videos


briefs,


customer


case


studies,
blog


posts,


posts


from


analysts


and


customers)
·
Develop


and


implement


link


building


campaigns
·
Develop,


manage


and


execute


communication/content


strategies


via
social


communities


in


coordination


with


client


goals
·
Implement


and


administer


search


engine


programs


(XML


sitemaps,
shopping


feeds,


webmaster


tools)
·
Monitor


and


evaluate


search


results


and


search


performance


across


the
major


search


channels


in


order


to


improve


rankings
·
Research


and


administer


social


media


tools


in


support


of


clients'


social
media


strategy
·
Monitor


and


evaluate


web


analytics


dashboards


and


reports


in


order


to
develop


and


recommend


SEO


strategies
·
Communication


to


team


and


management


on


project


development,
timelines,


and


results
Professional


Competencies
·
Passion


for


SEO


and


overall


internet


marketing
·
Outstanding


ability


to


think


creatively,


strategically


and


identify


and
resolve


problems
·
Ability


to


foster


strong


client


relationships


at


various


levels

·
Attention


to


detail


and


the


ability


to


effectively


multi-task


in


a


deadline
driven


atmosphere
·
Ability


to


clearly


and


effectively


articulate


thoughts


and


points
·
High


levels


of


integrity,


autonomy,


and


self-motivation
·
Excellent


analytical,


organizational,


project


management


and


time
management


skills
Professional


Skills


&


Qualifications
·
2+


years


experience


in


Search


Engine


Marketing


(SEM)


and


Search
Engine


Optimization


(SEO)
·
Strong


understanding


of


Search


Engine


Marketing


(SEM)


and


Search
Engine


Optimization


(SEO)


process
·
Experience


working


with


popular


keyword


tools


(Google,


WordTracker,
Keyword


Discovery,


etc)
·
Experience


working


with


CMS


and


building/administering


content


in
multiple


CMS


environments
·
Knowledge


of


HTML/CSS


and


website


administration


is


a


plus
·
High-level


proficiency


in


MS


Excel,


PowerPoint,


and


Word
·
Experience


with


website


analysis


using


a


variety


of


analytics


tools
including


Google


Analytics


as


well


as


internal


reporting


tools


is


a


plus
·
Knowledge


of


PPC


programs


and


optimizing


data


gathered


from


both
organic


and


paid


sources


is


a


plus
·
BS/BA


degree


is


required