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Digital Marketing Specialist
Ref No.: 18-02366
Location: Malvern, Pennsylvania
Position Type:Contract
Start Date: 03/07/2018
Title: Digital Marketing Specialist
Location: Remote
Type: Contract

Key Accountabilities
Marketing Automation and Operations
• Build and execute campaigns, programs, and emails in Marketing Automation Platform.
• Utilize Marketo/Eloqua/ Pardot (or similar tool) to manage contacts, upload sourced lists, capture/generate new contacts, and grow the marketable contact database, while improving segmentation and targeting of audiences
• Own, maintain, and manage lead/contact record activities including lead cleanup, de-duplication, unread lead reporting, lead inbox support/assignment, and data normalization, as well as improving lead follow up processes with the sales team.
• Manage processes for high email deliverability, reputation (sender score) and overall performance


Job Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in digital marketing
• Overall knowledge of digital space including demand generation, ad retargeting, email marketing, Search Engine Optimization (SEO) / Search Engine Marketing (SEM) and related analytics and engagement metrics and reporting techniques
• Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link building and surpassing conversion goals
• Proficient in Google Analytics and Google Search Console
• Experience working with Marketing Automation, tool
• Experience with a CMS preferred
• Knowledge of how to manage and maintain social media channels (Twitter, LinkedIn, and Facebook preferred)
• Proficient in Microsoft Office Suite; Experience with Adobe Suite preferred