Previous Job
Previous
Content Markting Manager
Ref No.: 18-02060
Location: Dallas, Texas
Position Type:Direct Placement
Start Date: 02/16/2018
Title: Content Marketing Manager
Location:
Dallas, Texas 75217 (on site)
Duration: Perm, Direct Hire
Start Date: 2 weeks notice
Salary: Dependent on experience
Interview Process: One Phone Interview and One Face to Face
  • Digital Marketing team in Dallas is growing. They just recently re-branded the company & are building out the team here
  • Will have two direct reports: content editor and social media specialist.
Position Details:
  • Responsible for day-to-day operations of core marketing platforms including setup, system management, and reporting in Salesforce Marketing Cloud
  • What are the metrics that you have been measuring and what changes to a campaign have you made from those measurements 
  • Reporting and analytics will be a smaller part of this role
Top Must Haves:
  • A minimum of 2 years of direct experience testing and deploying marketing and transactional email campaigns in Salesforce Marketing Cloud
  • B2C experience from a product or commercial based background
  • Google Analytics
  • A/B testing, SEO Optimization, Journey Mapping
  • Strong self-starter who is a team player and a problem-solver who can work independently
  • Strategic thinking, prioritization skills, troubleshooting and the ability to manage multiple concurrent projects
  • Experience with marketing automation platforms
  • Experience with configuration, testing and optimization of multi-touch nurture email campaigns
Nice to haves:
  • Understanding configurations
  • Management experience - this person will have 2 direct reports: a content editor and social media specialist
  • Certifications
  • Proficient in Photoshop, Illustrator, InDesign, and Microsoft Office