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Salesforce Marketing Cloud Lead
Ref No.: 18-01976
Location: NYC, New York
Position Type:Direct Placement
Start Date: 02/07/2018
Title: Salesforce Marketing Cloud Lead
Duration: Perm
Location: NYC

In this role, you will be the expert, advisor, and owner of the Salesforce Marketing Cloud (Exact Target). Your deep understanding of SFMC will help you deploy quick solutions or to manage third party executed projects while approving architecture and approach. The day-to-day responsibilities include Salesforce Marketing Cloud operations and support across all of our client's brands. This role is both hands on and managerial in nature. You will have the autonomy to collaborate with brand leads to outline requirements, develop/architect solutions, deliver, and plan.

  • Proactively communicate and collaborate with internal users to analyze technology needs and functional requirements. Deliver the following artifacts as needed: Functional Requirement Documents (FRDs), Business Requirement Documents (BRDs), Use Cases, etc.
  • Elicit requirements from end-users, document analysis, business process descriptions, use cases, scenarios, business analysis, and task and workflow analysis.
  • Work independently with users to define concepts and partner with CRM managers/architects/vendor partners to support development efforts
  • Drive and challenge brands on their assumptions of how they will successfully execute their plans
  • Serves as the conduit between the customer community and the software development teams in the area of CRM systems through which requirements flow.
  • Create/manage email campaigns, templates, data interactions, and journeys within the Salesforce Marketing Cloud
  • Integrate e-commerce and e-marketing platforms with SFMC – including identifying key data points, and setting up data file imports and API calls
  • 3-5+ years of technical experience with Salesforce Marketing Cloud
  • Bachelor's degree required
  • IT vendor management expertise is a plus.
  • Ability to interact effectively with internal business teams, at different levels of the organization.
  • Expert knowledge of Salesforce Marketing Cloud (specifically ExactTarget) is required.
    • Automation Studio
    • Data Integrations
    • SOAP/REST API documentation
    • SQL Queries
    • Journey Builder
    • Contact Builder
    • Predictive Intelligence
  • Experience integrating with eCommerce driven data is a plus.
  • Systems integration – WebService {REST, SOAP), Batch, EDI, sFTP.
    • Familiarity with Postman or other API testing tools desired
  • HTML, CSS, JavaScript.
  • Analytics - Coremetrics, Google Analytics, Omniture.
  • Microsoft Office applications -- Office Suite (Project, PowerPoint , Excel, Word), Visio and Project
  • Experience with Jira/Confluence a plus
If interested, please send your resume to for consideration.