Digital Marketing Manager
Previous Job
Previous
Digital Marketing Manager
Ref No.: 18-01943
Location: Oabrook Terrace, Illinois
Position Type:Direct Placement
Start Date: 02/23/2018
Title: Digital Marketing Manager
Location: Oakbrook Terrace, IL
Type: Full Time

POSITION SUMMARY: The Digital Marketing Manager will lead all facets of B2B, digital marketing execution globally.
Key accountabilities for this position are:
  • Grow web traffic and B2B leads generated on our client's site globally.
  • Management of our client's site globally and support for the Corporate pages of our Moving domains, in collaboration with Brand and Regional Marketing Managers.
  • Define & execute the right mix of SEO, paid search, content, affiliates, email, webinars, UX/UI and other efforts to deliver on traffic & leads targets, in collaboration with Brand Managers and Regional Marketing Managers.
  • Define & execute the right marketing automation approach (inclusive of demand generation and lead nurturing/DRIP campaigns) in support of and in collaboration with Brand Managers and Regional Marketing Managers.
  • Liaison for the Marketing team with IT, developers and other technical resources (in-house or external) with respect to web initiatives.
  • Manage external vendors and allocated budgets.

QUALIFICATIONS AND PREFERRED SKILLS
  • 5-8 years digital marketing experience, ideally in a B2B, professional services environment (mobility, relocation and moving a plus)..
  • Direct and clear communication style
  • Track record of hitting deadlines, overcoming unforeseen obstacles and having a demonstrable, measurable impact on the business.
  • Self-starter, comfortable with limited direction, possessing a "can do” attitude and a positive outlook.
  • Experience operating in a matrixed, global organization with diverse, regional businesses.
  • Strong interpersonal, collaboration, project management and stakeholder management skills.
  • Experience managing external agencies.

EDUCATION AND CERTIFICATION REQUIREMENTS
Bachelor's Degree (Business or Communications degree preferred, MBA a plus).