Copywriter/SEO Specialist
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Copywriter/SEO Specialist
Ref No.: 18-01933
Location: Canton, Georgia
Position Type:Direct Placement
Start Date: 02/23/2018
 


Title: Copywriter/SEO Specialist
Duration: Perm  
Location:  Canton, Ga - Onsite
Start Date:  ASAP!

My direct client is in need of a  Copywriter/SEO Specialist to be responsible for creating market-leading digital marketing programs, across email, social, website and 3rd party channels. 

The ideal candidate is proficient in digital strategies and tactics, including email, nurturing, social media, website, targeting, landing/web pages and predictive analytics. This person will be an expert in digital marketing, bringing industry best practices to the role and a desire to continuously improve performance. They will need to be detail-oriented and organized, capable of handling multiple campaigns at once, and comfortable dealing with ambiguity and rapidly changing priorities. 

Responsibilities: 

· Create and execute email marketing campaigns that are designed to accelerate customer traffic and conversions.
· Use data and testing to optimize and improve email content and targeting. 
· Design, develop, and implement landing pages for marketing campaigns. 
· Design, develop and implement partner content across relevant website webpages. 
· Identify and recommend target audience segments based on the communication objectives 
· Work with greater partner marketing team to provide digital marketing support for other programs, events and activities. 
· Analyze campaign performance across multiple dimensions in order to report on the effectiveness and improve performance. 
· Maintain a marketing calendar 
· Continuously test (e.g. A/B, Multivariate, etc.) to improve campaign performance. 


Basic Qualifications:

· 2-5+ years of relevant work experience in digital marketing. 
· Bachelor's Degree in marketing, business, engineering and/or relevant field of study. 
· Proven experience working with industry tools and analytics packages including marketing automation, email, web analytics, CRM, and social media platforms. 
· Strong verbal and written communication skills. 
· Strong attention to detail and organizational skills. 
· Demonstrated ability to tie marketing programs to ROI metrics. 
· The demonstrated ability to work independently and autonomously. 
· Able to prioritize of complex, fast-paced environment. 
· Enthusiastic team player who is a customer-obsessed, detail-oriented and performance-driven.