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Digital Marketing Specialist
Ref No.: 18-01927
Location: Wilmington, Delaware
Position Type:Direct Placement
Start Date: 02/14/2018
Title: Digital Marketing Specialist
Location: Wilmington, DE
Length: Permanent
Rate: DOE
Start: ASAP

Job Description/
  • Oversee day-to-day initiatives of paid search channel in collaboration with dedicated search agency, including performance, budgets, creative, testing, bid strategies, and reporting.
  • Execute and manage display media campaigns including tagging and trafficking creative, developing media plans, and reporting.
  • Support cross-channel marketing strategies including but not limited to paid search, display, paid social, direct mail, and affiliate marketing.
  • Interface with multiple vendors and agencies, including but not limited to paid search agency, designers/developers, and technology partners.

  • 2-3 years of digital marketing experience with a focus on PPC search marketing (SEM) and display advertising.
  • Experience working with native platforms (e.g., Google AdWords, Bing Ads), bid management platforms (e.g., DoubleClick Search), and Google Stack (e.g., DoubleClick Campaign Manager, DoubleClick Bid Manager).
  • Proven ability to work directly with agencies/partners in order to provide clear direction and ensure strategic alignment.
  • Google AdWords and Bing Ads certification a plus.
  • Experience in both managing digital media plans and trafficking display ads.
  • Proficient in Excel and Google Analytics.
  • Detail-oriented with excellent organization and project management skills.
  • Ability to coordinate and prioritize tasks for multiple stakeholders and manage deadlines in a fast-paced environment.
  • Strong ability to execute while thinking both strategically and creatively
The successful candidate - personal attributes:
  • Strong interpersonal skills with an ability to work across the organization and with stakeholders
  • Driven and proactive; demonstrates sense of ownership and urgency
  • A desire to be a part of something great, and contribute to its evolution and success
  • Team player, organizationally astute, with high emotional intelligence; able to quickly adapt to a new environment and culture and make an immediate impact
  • Impeccable integrity and ethical standards
  • Sound and mature judgment, around both people and business; acts as a role model; treats people with respect; puts the interests of the organization above self
  • An excellent communicator; self-assured and confident, with the poise to interact and work effectively with staff at all levels of the organization.
If qualified and interested, please send your most current resume as a word document to Jason Weinstein at