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Marketing Generalist
Ref No.: 18-01895
Location: Redwood City, California
Position Type:Contract
Start Date: 02/22/2018
Title: Marketing Generalist
Location: SF Bay Area
Job Type: Long Term Contract

The Marketing Generalist works with internal business partners to develop and implement marketing campaigns that drive desired business results. We are looking for a generalist. Someone who has run a small business with great success. Someone who can work independently with little direction and can execute consistently. You should have experience you can speak to in terms of growing leads and increasing traffic. In your cover letter please share with us what your approach would be if you were to get the position as marketing generalist.
  • Create leads from website. Track and work with other departments to improve conversion rate campaign.
  • Collaborate with the Web Developer, Marketing Analyst, Email Marketing Specialist, Graphic Designer and outside agencies, to execute multi-channel marketing campaigns to achieve defined business objectives.
  • Creates effective product campaigns throughout the year to achieve targeted objectives.
  • Generate sales leads for all roofing services offered.
  • Coordinate with outside agencies and/or execute Pay-Per-Click, Display Ads and Video Ads in Google, and social media.
  • Create a tracking system to follow up on all leads
  • Manage telemarketing, print, drip messaging, email campaigns, and networking opportunities.
  • Entrepreneur or Bachelor's degree in marketing, advertising, communications or related field
  • 2-5 years of marketing or marketing communications experience
  • Experience with online marketing and outreach campaigns for high traffic websites, graphic design preferred
  • Demonstrated knowledge of how to maintain and grow a social media presence across an array of networks and excellent oral and written communication skills
  • The position requires both digital and traditional marketing skills.